Determining When Responsive Web Design Is a Good Idea: A Few Harsh Truths

With increasing web traffic on mobile phones and tablets, most of the firms have come to the point to optimize their online business sites to almost all devices, browsers, and screen resolutions. Well, thanks to the great idea of responsive design but again optimizing for the mobile Web isn't a simple task.

Before you get to step in, understanding RWD's simplicity and convolution will help you decide when to leverage it to meet their customers' mobile needs.

Pros for Using RWD

• RWD website from an adaptive site, using which it is possible to build one website with different implementations for different devices.

• Includes a single code base thus makes it developer’s desire.

• Reduced maintenance time and

• A single device-agnostic URL structure which doesn’t requires two or more domain names as used for mobile website.

Here, The Question Of The Hour Is When Should You Pull The Trigger On Going RWD?

Here Are 5 Strategies To Help You Make That Decision.

1. Greater the number of different presentation venues, more chances for RWD arguments.

2. The cost factor may be an issue if it eliminates the need for a company to build different sites for desktop, tablet portrait, mobile portrait and mobile landscape, etc.

3. How many unique page formats are there? If to reuse templates and other components- RWD certainly aggravate.

4. Top notch skill sets for HTML, CSS and JavaScript are required.

5. In case your project’s life span is short, it might not be worth the time and cost.

The sum of your answers shall determine where your project falls on the scale between standalone mobile site and responsive site. Responsive web design is a good step not only to the device of the visitor but a call-to-action for all designers out there. Aside from responding to the device or the browser of the end-user, a true design means responding to the end-users.