In early days, it was easier to achieve high rankings in
search engines just by building or buying links from low quality sites. With
the recent updates the Panda and Penguin namely, the SEO environment has
changed significantly. It requires a more holistic approach which not only focuses
on quality content but requires a technical perfection.
One solution is Drupal Content Management System- the perfect
fit that is flexible enough to become a SEO-perfect platform. Let’s take a look
at how global businesses that are targeting multiple languages can optimize
their Drupal websites and gain the advantages of great search engine rankings.
Drupal’s SEO Benefits for Global Businesses
Setting up a Default
Language
This is a very important setting for your website. Decide
which will be your default language and make sure it matches your business
needs (audience)
Multi Language
Translators
Be sure that the
translations are perfect when targeting multiple languages and multiple
locations for online store. Many a times, owners
prefer for the automated translation available free of cost. Bear in mind, not
only they generate poor quality content but eventually don’t add any value to
your website content. Don’t worry. Drupal plug-ins resolves this.
Use Images with Text or Cultural References
Usage of localized images means each translation of your
website should have a separate customized image. Means, you cannot separate SEO
from Drupal web development or design. It has to be built in the site, right
from the beginning.
Domain Names
If you have a multiple language site, it is important to have
different domain names. Thanks to Drupal for supporting this feature. Localized
domain names could mean good marketing opportunities for you. Plus, use Drupal
modules development or a completely new website for each language translation.
Over all, multiple language support is a very strong
feature of Drupal and using it right with these SEO points will help you at the
time of development itself to avoid rework and re-configurations.
