For many ecommerce stores, Shopping cart abandonment is a common problem. But then, ignoring the situation might let you run the risk of missing out on a potential honey pot of new and existing customers.
This article is all about a few guidelines to prevent abandonment in Shopping Cart Ecommerce and to complete the sale.
7 Common Reasons for Shopping Cart Abandonment
• The price spikes when shipping and taxes are included
• Concerns on website data and transaction security
• Customers’ intent to purchase later
• No option for guest checkout
• Very least selection of payment gateway options
• Doesn’t provide a wide variety of shipping options
• Merchants payment option is not mobile friendly
Pinpointing the above reasons, each abandoned Ecommerce Shopping Cart scenario should be approached differently to effectively push your customers down the sales funnel.
• Ecommerce merchants need to create exceptionally tailored shopping experiences to meet the increased competition and millions of existing distractions.
• Online shoppers who abandon shopping carts after being surprised of taxes and shipping costs should be dealt differently. Mail them with a discount code or free shipping can encourage consumers
• Online merchants should provide shipping costs on product pages itself before reaching the checkout process.
• Sent an email reminder with images of the items linking back to the product page including a sense of urgency that will prompt them to quickly make the purchase.
Unlike a B2B Open Source Web Development, where many human intuitions are involved to customize the buying experience and overcome objections- ecommerce companies have just one sales rep i.e. Shopping cart. This is why it has to be empowered to create a customized buying experience for thousands or tens of thousands visitors, each new day.
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