Drupal’s SEO Benefits for Global Businesses- in and out Secrets

In early days, it was easier to achieve high rankings in search engines just by building or buying links from low quality sites. With the recent updates the Panda and Penguin namely, the SEO environment has changed significantly. It requires a more holistic approach which not only focuses on quality content but requires a technical perfection.

One solution is Drupal Content Management System- the perfect fit that is flexible enough to become a SEO-perfect platform. Let’s take a look at how global businesses that are targeting multiple languages can optimize their Drupal websites and gain the advantages of great search engine rankings.

Drupal’s SEO Benefits for Global Businesses

Setting up a Default Language

This is a very important setting for your website. Decide which will be your default language and make sure it matches your business needs (audience)

Multi Language Translators

Be sure that the translations are perfect when targeting multiple languages and multiple locations for online store. Many a times, owners prefer for the automated translation available free of cost. Bear in mind, not only they generate poor quality content but eventually don’t add any value to your website content. Don’t worry. Drupal plug-ins resolves this.

Use Images with Text or Cultural References

Usage of localized images means each translation of your website should have a separate customized image. Means, you cannot separate SEO from Drupal web development or design. It has to be built in the site, right from the beginning.

Domain Names

If you have a multiple language site, it is important to have different domain names. Thanks to Drupal for supporting this feature. Localized domain names could mean good marketing opportunities for you. Plus, use Drupal modules development or a completely new website for each language translation.

Over all, multiple language support is a very strong feature of Drupal and using it right with these SEO points will help you at the time of development itself to avoid rework and re-configurations.