The Two Sides: Responsive Web Design vs. Mobile Website

Mobile optimization is becoming more and trendier in Ecommerce Shopping Cart Development and so what could be the best way to go mobile? Well, here’s the answer.

Any one of these mobile optimization methods should best suit your particular business

1. Responsive Web Design

2. Mobile Website
  
But to have a clear picture, here are the pros and cons of each of them.


Responsive Web Design

This method allows you to have a single website that automatically fits the screen size of the device on which it is being viewed.

 

The Pros:

• A single URL makes sure your users will find you on mobile devices without having to worry about redirects and slow connections.

• Easy SEO lets you create specific content for mobile devices, while you still enjoy the benefits of your desktop website SEO on mobile devices.

• Not much effort required for marketing department to promote your website on mobile.

The Cons:

• At times having single website for all devices may be easy for you, but not always for your users.

• As Responsive Web Design is a relatively new technology, but not all browsers will load the shopping cart fast.


  Mobile Website

A mobile website is designed specifically for smart phones considering all the limitations and opportunities of the platform say the small screen size, interaction methods (touch) and limited connection speed (2G/3G).

 

The Pros:

• A website that is specifically optimized for mobile devices will have a good ground to create a beautiful and usable UX.

• Your website will load fast and easily on mobile platforms.

• Search engines tend to provide good UX nearly as much as you do making way for better search results and chance to rank.

The Cons

• Building a mobile website is not a cheap option as compared to responsive web design.

• Your customer has to remember at least two URLs, otherwise be redirected to the mobile website, which takes several seconds. This requires additional SEO work as well.

So Which Solution Is The Best? Simple! Consider your business needs and the budget you are willing to allocate for the project.

Hire Openwave Computing Services for your Mobile Websites/website design needs.  For Project Related Enquiries, Contact Us on (212)209-1537.

Responsive Web Design The Best Option For New Online Store Owners

People are often curious to know what a Responsive Web Design is and how important it is to enhance web browsing experience. It is a web design style that responds to the device of the user (desktop, mobile phone or tablet) and automatically changes the layout of a website to suit the screen size, orientation, resolution, platform, and other elements of that device. 

Read On To Learn More About The Importance Of Responsive Web Design.

Why Responsive Design Is Important

Any website that is designed with Responsive Web Design acclimatizes the layout in accordance to the fluid and grids that are proportioned based. Instead of two or three separate links, it offers one URL with JavaScript, CSS, and CSS3 coding for the creation of flexible web designs for any device size. Since they render the CSS to become compatible on a variety of devices, the base of viewing size depends on the device used for browsing through the internet.

Benefits Of Responsive Web Design
• The Fluid Design:  Since it makes your entire website fluid, the responsive web design is most beneficial, which means that the content easily and automatically resizes no matter what device or screen resolution the user has.

• Easy Management:  Responsive web design accommodates to all devices thus improving the user experience at the same time eliminating scrolling and resizing to enhance readability.  One of its key advantages is that its single SEO campaign is far logical and efficient than managing multiple websites. A better user experience encourages visitors to stay on your website and become customers.

• Cost-Effectiveness:  Considered as a more economical option, maintaining a responsive website is far better than supporting both a desktop and mobile version of your website. It also improves SEO for digital marketing, ultimately increasing ROI.

Google recommends responsive web designs.  If you surely think all these efforts can make your website are more appealing and informative, hire Openwave Computing Services for your web design needs. We offer an individualized and comprehensive approach to website design that goes far beyond the typical graphics and technology and make sure you deserve the high search engine rankings.

Why Building Dynamic Website Is Better Than Static

Nowadays promotion of a business are categorised into two different types of websites:

• Static Sites and

• Dynamic Sites

Static pages and websites consist of fixed specific documents that are made up of text and code in the form of mark-up whereas dynamic sites are those that have all the flexibility to change the content of the website.

Dynamic Websites Are Considered Better Then Static Websites

Dynamic websites offer the Website owner the facility to update as well as add content on their respective sites. Updating a dynamic Website is a lot easier because each page that is constructed is based on the information in a database, and that information can be changed via another interface.

Once decided on converting your Static Website to Dynamic, choose anyone of these programming languages for your website: the most commonly used ones are ASP, PHP, CGI Perl, JSP and recent addition being ASP.net. While each of them has its own pros and cons.

Here Are Some Of The Special Features Of Dynamic Website:

• Ecommerce System

• Content Management System

• Internet-Extranet facility

• Document uploading facility

Let’s take PHP Web Development as an example. There are a wide variety of open source applications on your web site if your host server supports PHP. Plus, the bonuses and applications provided by your server host will surprise you with almost all the features that you have thought for your website. How because, PHP is supported on both Windows as well as Linux servers and choosing Linux environment with Apache server makes sense for PHP. Creating a user-friendly dynamic webpage for your ecommerce website may be challenging, but this framework is a great way for website owners to better meet the needs of people browsing their site.

Are You Interested In Joining The Revolution And Creating An Online Store?
 

Openwave Computing Services, an Ecommerce Web Development Company located in the New York City offers various premier ecommerce solutions using anyone of the most advanced open-source systems Magento, Drupal or Joomla Content Management System, and PHP or .NET to built online store.

How You Miss Out The Big Opportunities In B-To-B Ecommerce Success

Ecommerce is an investment in the future of a company.

It is notable that Business-to-business merchants face ecommerce challenges completely different from their counterparts, business-to-consumer. Larger B-to-B operations likely have online stores, but most service only a small percentage of buyers. And, of course most of them do not have an ecommerce presence at all.

Obstacles To B-To-B Ecommerce

Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. But in reality, B-to-B sales channels are already disrupted in Ecommerce Website Development. Beyond channel conflict, there are other obstacles to success in B-to-B ecommerce.

Listed are some of them:

• Customers Have Many Locations- For ship to, bill to, and many buyers.

• Highly Complex And Customized Products- Kits, assemblies, and style options require configurations tied to backend resource systems to create valid assemblies.

• Complex Shipping- There is multiple warehouses and drop shipping requirements with many carriers. And, orders are often split to multiple destinations.

• Lack Of Availability- Customers must be assured of availability and timelines before they order and it’s also dynamic

• Payment Method- Generally, it takes place “net 30? rather than via credit card. Plus, credit limits and purchase order processes add to the complexity.

• Critical System Integration- Unlike B-to-C ecommerce website, in B-to-B there are separate systems to manage products, pricing and orders, customers, content, and product information. Moreover, all these need to be integrated with the ecommerce solution such as Magneto or Drupal.

• Complicated Pricing- B-to-B commerce typically includes many tiers of pricing by customers, rebates, and other items.

• Differing Roles And Authority- With different roles and authority defined for shoppers, buyers, and administrators, some B-to-B customers demand support for their buying process.

• Order History- Customers want access to their order history and budgets and wanted to pay online.

• Product Restrictions- This includes geographic restrictions, specific products by customer, and hazardous materials.

• Complex Tax Issues

Beyond these obstacles, B-to-B companies must deliver refined and practical online shopping services with cutting-edge site search, merchandising, product information, and reviews which can be accessed from any devices.

So, if you are looking to develop your Ecommerce Website, choose Openwave Computing Services to serve you with the best possible results.  For Project Related Enquiries, Contact Us @ (212)209-1537.

Approaches To Reduce Shopping Cart Abandonment

Running an eCommerce website is a big step in business but at the same time, it is very need of the time to consider why many starters go out of the game even before they show up. A recent survey says Ecommerce Web Development Services are at high risk as, “Online retailers are losing 67.45% of sales because of shopping cart abandonment”.

Why Cart Abandonment Happens?

No matter whatever the reason could be, it’s easy to imagine that customers leave their shopping carts because they changed their mind at the last minute.

How To Reduce The Shopping Cart Abandonment?

There are two ways to deal with shoppers leaving your store before buying and they are

1) Before Cart Abandonment

2) After Cart Abandonment

Before Cart Abandonment

This stage is simply when your customer is still on your website. Following these steps is definitely going to increase the number of customers that complete your checkout process.

• Display Images:  Rather than simply having text to describe what they are buying, provide clear thumbnails of the actual items the customer is purchasing.

• Display Security Logo: A study shows 17% of shoppers don’t purchase because they are concerned about security.  Means, before you approach an ecommerce web development company ensure they offer guaranteed payment gateways like PayPal.

• Enable Shopping Cart Customisation:  Shoppers don’t want to be locked into the checkout page. Instead, provide them in editing their selection and make sure it’s easy for them to do so.

After Cart Abandonment

This stage is the time spent to look at what you can do if the shopper still decides to leave without purchasing.

• Ad Retargeting: Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites, say music or news. This can be achieved through services like Google AdRoll, Adwords, or Retargeter to display the ads on other sites.

• Email Recovery Campaigns: In case customers abandon your shopping cart, you can setup personalized emails sent to the shopper if they don’t complete their purchase including pictures of the selected item, Reviews or testimonials from other shoppers and information about refund policy.

Openwave is a complete web solution provider, offering customer-oriented web design, web development, SEO and content writing services. For us, “Quality” is the priority in all our aspects and we ensure that our ideas help you in gaining immediate professional web presence in an economical way. With our vast experience, we have the proficiency to handle all sorts of web design and development projects.  For more details, call to (212)209-1537

Enhance Your Shopping Cart With Magento Ecommerce Design

Magento has become a popular ecommerce platform that provides merchants with a sophisticated software platform to manage their online sales with extraordinary flexibility and control.

What makes Magento Ecommerce Solution the best suit is that it provides exceptional customization facilities those other ecommerce platforms.

Various Magento Customization Services Include

Magento Theme Customization

Magento Theme Customization and design services allow making numerous changes at all levels of your online stores. In addition to the most beautifully appealing arrays of themes available online, you can opt for customized Magento themes to serve your purpose. To achieve this, Yes you need professional ecommerce magento developers well versed with different tools like templates, layouts and blocks, images, and CSS and Java scripts- an essential part of Magento Theme Design Services.

Magento Responsive Design

One of the best things about Magento responsive design is users can easily sync their accounts and carts across various devices. A few benefits of choosing responsive Magento template is that

• Ensures to have the search engine friendly code that gives enhance page ranking.

• Highly scalable that it allows admin to add features and functionality without making changes in looks and feel of your ecommerce site.

• Cross-browser friendly responsive template is used that helps to provides higher conversion rates.

• With responsive Magento template design, you can create online website without paying extra amount towards development part.

PSD To Magento Conversion

PSD to Magento Custom Development is one of the standard measures to include unlimited flexibility as well as interactivity in order to promote it in the cut-throat online market. It is the best choice to those who wants to enhance look of their website with attractive design.

Beside these customization services, the experienced Magento Web Development Company also providing marvellous features like:


 • Custom order management system

• Custom content management and catalogue management system

• Customized analysis and reporting

• One-page check out with commendable security measures

• Extensive product promotional tools

• Customized for Handheld devices support

So, if you are looking to develop your Ecommerce Website, choose Openwave Computing Services to serve you with the best possible results.  For Project Related Enquiries, Contact Us @ (212)209-1537.

How To Hire The Best Magento Theme Design Service Provider

Magento is one of the best Ecommerce Solution trusted by the world’s leading brands when compares to other platforms. No matter how large or small your store is Magento Theme Design and Ecommerce Development Services bring your products to life and get you started with a profitable online shop.

Having said that, high-end quality Magento Theme Design services that comprehends your requirements and design a perfect theme according to your needs is very crucial to choose from.

Here Are The Four Easy Steps To Choose Best Magento Them Design Service Provider Company:

Experience: Design patterns for websites are emerging as the platform matures. Updating with latest design brings growth to your business and improve conversion rate. Only an ecommerce website with perfect combination of appeal, intelligence and power gives your business a glow to lead the market. This is why you need to look at the company’s experience.

Web Development Company’s Portfolio: It is recommended to you to check-out portfolio of the company if you serious about   your Magento theme project. This way you can decide whether this company is able to handle your project or not.

Company’s Website: It is obvious that you will not choose one such company whose website not looks good. However, it is better for you to evaluate company’s website in order to get idea about them. You can even look that whether this company has a perspective and keeps up with current trends or not.

Talk To Them:  Lot of businessmen finalize their project on phone or chat. Yes, outsourcing has become a major part. Though you can’t meet them for a converse, it is important to have a daily conversation with the company or Ecommerce Developers team to understand their knowledge and information about Magento and its solutions.

At Openwave Computing, we deliver out-standing Magento Ecommerce Solutions to our clients, in order to help them achieve their business goals. For Project Related Enquiries, Contact Us @ (212)209-1537.

Why Optimize A Joomla Website

Google does not respond well to slow loading sites which eventually leads to a low rank for your website. These multiple variables affect negatively should you have a slow opening websites. In other words, it is important to make the sites fast in the beginning stages of creation. This post explains why and how to fathom in Joomla Website Development.

So...When Should I Consider The Website Speed?
It is important for all involved in the design and developing process to consider the speed. Why because, multiple large banners can slow down the site considerably. Any web designer who consider speed factor shouldn't upload 20 megapixel images to the front page of the website and must understand the importance of learning how to resize images for web. Ideally, 800x600px is a good size but large images can slow down the performance of the website immensely.

How Can You Do Optimization For Ecommerce Website?

Default Joomla has lot of potential to be optimized for speed and performance. Keep Joomla and Joomla extensions updated (as such Joomla 2.5 or 3) as a website performs better in a newer version.

Another optimisation tool is deactivating extensions you are not using on your site. Cleaning up of CSS codes can result in a highly boosted Joomla performance in terms of decreased http requests and total page size.

If you have 20 or 30 extensions activated and when extensions slow down a site considerably, deactivate or delete the ones you are not using.
Simplify the look of your website as much as possible get rid of flashy things such as images and slideshows, make it static.

Try to use as few as possible external sources, e.g. twitter and facebook feeds as it takes more loading time from external locations which results in uncontrollable load times.

For HTML images, never ask the browser to scale a big picture for you. Instead, use JCE editor to make auto thumbs or upload your thumbnails manually.

Openwave, as a Website Development Company, we offer to hire the best developers and drastically reduce your cost. To know more about the solution we offer and price for the same Contact us on (212)209-1537.