Web Design Trends Companies Should Watch For, 2014

As the trends keep changing every year, the concept of web design is growing less complex, more streamlined and much cleaner web interface. In this post, we shall discuss on various trends that fall under the broad category of simplicity from bold colours to parallax scrolling.

Parallax Scrolling For Virtual Retreat

Quite famous in the world of animation, Parallax scrolling is observed when your foreground text moves faster than the background image. This trick, if used in the right manner, will give a strong user-engagement and will come across a great experience.

Importance to Context

Google recommends focusing more on quality and updated content that has to be increased by leaps and bound. Why people follow certain brands on social media? Not only to show off but expecting interesting and more unique content. The result of this approach is well understood that is to get an interactive data visualization. You can easily crawl them up and down and are found through a search engine easily.


Clean Icons

Flat design talks about easy or simple designs. But what trending more in these days is clean icon which is not referring to flat design. The new iOS 8 design interfaces has come out as an inspiration for the designers so as to create clean, and elegant interface with minimal techniques. Opt for simple icons that can be identified easily cross color wheel and platforms. 

 

Infographics

Making use of brilliant infographics in an eye catchy manner can indulge more and more number of visitors and eventually businesses. To make it even better, typography, bold colors, bar charts and graphics could be the best tools to draw much attention.


Videos an Integral Part

Videos are being preferred by more and more numbers of businesses to interact with customers instead relying on images and icons to convey information to the user. It is estimated that by 2017, videos are going to be the largest engagement of customer internet traffic. Web designers have to consider videos as part of the design process and this can be disruptive.

We recommend that a decent design should serve both practical and aesthetic purposes that should meet user’s needs and apply best practices.

Determining When Responsive Web Design Is a Good Idea: A Few Harsh Truths

With increasing web traffic on mobile phones and tablets, most of the firms have come to the point to optimize their online business sites to almost all devices, browsers, and screen resolutions. Well, thanks to the great idea of responsive design but again optimizing for the mobile Web isn't a simple task.

Before you get to step in, understanding RWD's simplicity and convolution will help you decide when to leverage it to meet their customers' mobile needs.

Pros for Using RWD

• RWD website from an adaptive site, using which it is possible to build one website with different implementations for different devices.

• Includes a single code base thus makes it developer’s desire.

• Reduced maintenance time and

• A single device-agnostic URL structure which doesn’t requires two or more domain names as used for mobile website.

Here, The Question Of The Hour Is When Should You Pull The Trigger On Going RWD?

Here Are 5 Strategies To Help You Make That Decision.

1. Greater the number of different presentation venues, more chances for RWD arguments.

2. The cost factor may be an issue if it eliminates the need for a company to build different sites for desktop, tablet portrait, mobile portrait and mobile landscape, etc.

3. How many unique page formats are there? If to reuse templates and other components- RWD certainly aggravate.

4. Top notch skill sets for HTML, CSS and JavaScript are required.

5. In case your project’s life span is short, it might not be worth the time and cost.

The sum of your answers shall determine where your project falls on the scale between standalone mobile site and responsive site. Responsive web design is a good step not only to the device of the visitor but a call-to-action for all designers out there. Aside from responding to the device or the browser of the end-user, a true design means responding to the end-users.

What Brings Responsive Design to a Great Investment Factor?

There has been an explosion in the use of responsive web design when developing any website that use one base of code and one base of content that are optimized for the devices they are displayed on. In this age of burgeoning smartphones and tablets, the value of this technique is increasing in proportion adapting to changing user behavior. Let’s have a few reasons compiled here to why a online business lead should invest in responsive design?

Google Recommends

Google owns more than 70 percent of the search engine market share and they are telling us that responsive Web design is the industry’s best practice. Not only that it allows search engines to crawl faster and easier but also to indexes multiple versions of the same website.

The Most Cost Effective Option

Regardless of the device you can contact your designer/developer to fix any issue across all platforms. Can you ever imagine another method to ensure a website that works beautifully across multiple device platforms with less maintenance costs?

Good for SEO Efforts And Social Sharing

Not only that it is cost effective but the combination of all traffic into one domain results in one site with larger traffic. This increases search engine appeal which theoretically improves its ranking to be applied across all versions of your site in one unified process.

Easy To Focus Target Audience
As a matter of fact, every website is developed for some targeted group. Adopting to responsive website design and UX remains paramount which means a visitor surfing from their laptop, tablet, and mobile will have the same great feeling every time. Incompetent user experience!

CMS Platforms Support

Millions of websites are hosted on Content Management System like Joomla, Drupal or Wordpress which you might be already aware of. And, these CMSs have extended their support to responsive factor as mobile computing is going to be the integral part of Consumer level UX.

In a nutshell, Responsive is the future…and present of Web Design.