Should You Build a Mobile Friendly Site? But How

Of the 2.1 billion mobile web users in the world, 60% of them use it for shopping purpose, every day. This infact tells that you better be sure you are providing a good mobile experience. With options like Responsive Web Design, mobile app or a simple mobile site, figuring out how to optimize your site might seem confusing.

The right mobile solution for your ecommerce website depends on how your audience look at it. With that in mind, here are guidelines to help you decide on whether to build a separate mobile version or update your Ecommerce Website Design to a responsive.

Pros and Cons of Mobile Site

Basically a scaled-down version of your main website, a mobile website (.domain.com) works by redirecting smartphone and tablet users to the mobile version of your site.

• Dedicated images designed for a small screen will provide better results for the mobile visitor, letting more conversions.

• Uses modern front-end technologies like HTML5 web development without the need to code for backward compatibility with older desktop browsers. Thus enhancing the user experience and cut down on maintenance costs.

• Since the work is done on the server, mobile sites are almost always faster and better designed for small screens.

However, The Drawbacks Are:

• Spreading your content across two domains dilutes the SEO “juice” from both sites thus lessens organic traffic.

• Occasional redesigning your ecommerce website is a must but any errors can create a bad user experience.

So...What’s up With Responsive Design?

It doesn’t matter whether your customers are using a smartphone, tablet, laptop or desktop- a responsive Ecommerce Shopping Cart can adjust to fit any screen size.

• With one website, it is easier to pull organic traffic for SEO purpose.

• Since the content simply adjusts to fit the size a responsive design will be compatible with the latest smartphone and tablet models. This guarantees a great user experience.

• Unlike mobile site there is no need to update every time which help you save on website maintenance services too.

Cons

• Compared to mobile site, designing a responsive ecommerce site is bit expensive.

Summing up, as you begin to think about how you might mobile-optimize your ecommerce site, be focussed on “target audience” and decide.