Choosing An SEO Friendly Ecommerce Platform- What Should You Look For?

When choosing an Ecommerce Solution for your online store, it is very necessary to consider SEO features as it drives leads and store location or the sale or conversion. With launched Google’s Panda Update reminds you must have a professionally designed website that has easy navigation for visitors and appealing looks.

The best way to incorporate search engine optimization is remembering three key words during website development:

• Usability,

• Target audience, and

• Business niche

Various Striking Features Of SEO

Given below are a few aspects your web developers should concentrate on when building a ecommerce website or redesigning it.

Page Title Control: One of the most important SEO elements on a page is Page Title. Platforms like Magento Ecommerce allow editing of product page titles and category page titles.

Image Source: videonwebsolutions.com

301 Redirects: Choosing the right platform means the one that allows you to set up 301 redirects. Why because at times, ecommerce sites will need to delete a few pages as products are discontinued or categories been changed- be it any of these scenarios, 301 redirects will allow you to redirect the link juice and visitors from the deleted page to a new page.

Navigation Structure: Everybody, including search engines look for an easy way to move around your ecommerce website. Here’s a navigation structure that meets these SEO criteria:

• Website don’t require Flash or JavaScript to control navigation

• Ensure Primary navigation links to be text and not images ( Search Engines don’t identify images)

• Avoid Duplicate and superfluous links, and

• Individual link level to edit navigation menus

Robots Meta Tag: To keep specific pages from appearing in Google search results the robots no index Meta tag is the preferred solution. So, opt for any ecommerce solution that allows you to set individual pages to display the no index Meta tag.

Custom Landing Pages: Creating a custom landing pages let web developers to target more on keywords and to custom-tailor pages to reach specific market groups.

Blog: Content marketing, as per Google, is an effective strategy for building back-links, or rather an essential tool in the SEO’s arsenal.

If you keen on developing a SEO Friendly website where the content is driven from the Database with a Content Management System- give a thought to ASP.NET 2.0 Website Development.