Should You Build a Mobile Friendly Site? But How

Of the 2.1 billion mobile web users in the world, 60% of them use it for shopping purpose, every day. This infact tells that you better be sure you are providing a good mobile experience. With options like Responsive Web Design, mobile app or a simple mobile site, figuring out how to optimize your site might seem confusing.

The right mobile solution for your ecommerce website depends on how your audience look at it. With that in mind, here are guidelines to help you decide on whether to build a separate mobile version or update your Ecommerce Website Design to a responsive.

Pros and Cons of Mobile Site

Basically a scaled-down version of your main website, a mobile website (.domain.com) works by redirecting smartphone and tablet users to the mobile version of your site.

• Dedicated images designed for a small screen will provide better results for the mobile visitor, letting more conversions.

• Uses modern front-end technologies like HTML5 web development without the need to code for backward compatibility with older desktop browsers. Thus enhancing the user experience and cut down on maintenance costs.

• Since the work is done on the server, mobile sites are almost always faster and better designed for small screens.

However, The Drawbacks Are:

• Spreading your content across two domains dilutes the SEO “juice” from both sites thus lessens organic traffic.

• Occasional redesigning your ecommerce website is a must but any errors can create a bad user experience.

So...What’s up With Responsive Design?

It doesn’t matter whether your customers are using a smartphone, tablet, laptop or desktop- a responsive Ecommerce Shopping Cart can adjust to fit any screen size.

• With one website, it is easier to pull organic traffic for SEO purpose.

• Since the content simply adjusts to fit the size a responsive design will be compatible with the latest smartphone and tablet models. This guarantees a great user experience.

• Unlike mobile site there is no need to update every time which help you save on website maintenance services too.

Cons

• Compared to mobile site, designing a responsive ecommerce site is bit expensive.

Summing up, as you begin to think about how you might mobile-optimize your ecommerce site, be focussed on “target audience” and decide.

Ecommerce Web Development: What Should You Consider Before Going Responsive

 

Responsive Web Design or RWD approach in ecommerce web development is a “device-agnostic” approach that justifies it to be customer-centric. A recent survey shows with this, user engagement is higher than ever. It has bounced from a whopping 72.43% down to 19.3%, unique visits increasing by 37.58% and the average visit duration going up by a staggering 69.76%.

This end results is enough to convey how an ecommerce web development company satisfies not only ‘mobile strategy’, but also ‘web strategy’. Listed below are some influential factors you might want to think about when deciding will your Magento store “go responsive”.

Before Deciding To Go Responsive, Remember...

There are a number of reasons to cheer for responsive approach and here’s what you need to do before inducing it in your Shopping Cart Development.

• Enable your customers to have a good mobile experience of your site.

• Promise yourself to give your customers the best possible user experience, regardless of his platform and resolution.

• Developing a responsive Magento store means, you are saying a big “yes!” for easier upgradeability.

• Should be easier and more efficient for Google to crawl, index, and organize content.

• RWD site don’t require separate campaigns and versions (desktop+mobile) of your store but one SEO strategy.

The only drawback is that RWD is tricky to implement as it requires a sophisticated commitment and understanding. But, with a good sum of time, experience and skills no doubts it can help improve your business dramatically.

Summing up, the success of any site is driven not only by Ecommerce Website Design and Development but the way it is delivered and marketed. Although the responsive website is more expensive and complicated to build, it yet saves management costs and administration time.

The Top Most Popular 5 Open Source E-Commerce Solutions

Like many industries, the world of eCommerce is constantly evolving with new technologies and software. Compared to the global online sales of 2013, it is clear that this business market is expected to attracting 175 million people in the year 2016. But then, the tough time begins with the choice of a platform to leverage Ecommerce Website Development.

And, this post reveals a few of the most prolific ecommerce technologies of today, prioritizing high, medium and low.

Magneto

Magento is fast, sophisticated and sleek ecommerce solution that is chosen amidst 50,000 plus businesses around the world. Built using the Zend Framework with over 200,000 installations, companies such as Nike, Samsung, OfficeMax, the North Face, and Nespresso are among their clients list.

Why Choose Magento

• Stable and reliable structure.

• Contains all excellence features to enhance your online business: shopping cart development, catalogue management, navigation controls, one page checkout and administration functions.

• Compared to other open source platform, Magento Website Maintenance is high but more SEO friendly.

Open Cart

If you want to establish your own online business and lope it economically and smoothly, OpenCart is the proven choice.

Why Choose Open Cart

• Excellent usability as manage multiple store fronts under one admin.

• Supports any number of categories, products, various currencies.

• Easy to use, especially for beginner.

Zen Cart

Zen Cart is an online store management system that specifies in GNU General Public License, separated from OSCommerce. Anybody looking to have a simple store and doesn't care much about the look and setup can hire PHP Zen Cart developer from leading Web Development Company, NYC.

Why Choose Zen Cart

• Simple to handle, modify and install.

• Several helpful adapters available to develop.

OSCommerce

OSCommerce ecommerce solution is utilized by nearly 13,000 websites and considered to be one of the oldest open source platforms available in the market. Its 7,000 plus add-ons from the community can be downloaded and used for free while using PHP and MySQL on the backend.

Why Choose OSCommerce

• Comprehensive templates and add-ons from community members

• SEO-friendly, user-friendly and easy to modify.

Woo Commerce

Another WordPress e-commerce plugins, WooCommerce ecommerce solution features to be a great end product. While WordPress is a blogging platform, together with OsCommerce, curved into a tremendously powerful and modifiable CMS system with a large range of plugins that can transfer your site into an online shop.

Why Choose Woo Commerce

• Excellent Administration and Reporting Facilities.

• High Efficient Product Management System with additional Features for Marketing and Promotion.

• Perfect for small and medium online businesses though it might not seem the best solution for enterprise level stores.

There are lots of different ecommerce solutions out there- all with different usability and features. Before making a final decision, approach a reputed Ecommerce Web Development Company like Openwave Computing Services, who can help you empowering your online business.

Website Maintenance Services To Make Your Brand Stick Online

 

  
As you must be aware- Website maintenance is mandatory for your online store even after a thorough Web Development process.  It includes several activities like revising the existing web pages to keep the website updated with latest content and information.

With ever changing rules of search engines for listing the websites, this periodic addition/ updating and refreshing of the website is a must to stay on top in Google Search list.

 To Name A Few Regular Website Maintenance Activities And Updates

• Search engine optimization

• Simple text edits such as press release/ event schedules- say, training schedules & seminars

• Including recent client testimonials, success stories, and news stories

• Web Design and announcing sales discount/promotions

• Creating and testing of forms for sales lead generation, live chat, white paper downloads, client surveys and feedback

• Provisioning and monitoring for website link integrity checking

• Move articles and blogs to Archive

• Periodic Check for browser compatibility

• Obtaining Technical Consulting such as: preparation and assistance with moving to a new hosting service; server administration and maintenance; technical liaison to ISP/hosting service

• Periodic Website Improvements such as adding new functionality such as a local search function

• Conducting usability assessments

• Developing custom tools such as a store or dealer locator

CMS Website Maintenance Services

Isn’t these activities are so many in numbers? Yes, it is. But professional web development firms make it easy using Open source CMS.

With CMS website maintenance, site owners can know whether their website

contains any broken links or not and ensure if images within website displays properly or not. Most famous ones these days are: Joomla Website Maintenance Services or Drupal Website or Magento Website Maintenance.

A CMS Web maintenance service from Openwave offers much comprehensive, reliable and focused expertise. If you are still unsure of your needs, call us for a consultation of various Website Maintenance Packages and fees.