70% Customers Of Online Shoppers Walk-Off Without Buying- Guess Why?

A recent study say, one of the biggest reasons why shoppers leave an online store without buying isn’t because of price. Perhaps, you don’t get what they really want. It is not one or two but many features that assure a GENUINE seal.

Where Do We Start?

It is said increasing sales and conversions means increasing traffic volumes, which fails in this digital era. Getting visitors to your online store is really only the first step in the conversion process.

The more you evaluate and optimize your entire shopping experience before implementing and optimizing promotions, starting from server performance to site design to product descriptions to checkout can have a tremendous impact on conversion rates.

Help Your Customers Find What They’re Looking For

Two easy ways to help your customers find the right products:

• Search: one of the best ways you can increase your conversion rate is improving your product search. Your search bar should be large enough so that it’s easily visible.

• Faceted Search: This help customer narrow their searches according to various products attributes, including category, size, color, etc

Merchandise and Sell That Product

There are three simply steps to achieve this

• Using quality images featuring zooming, detail views, and even video to give customers numerous ways to view the product

• Canned or pre-written product descriptions.

• Tailor product descriptions to your specific target audience.

Never Underestimate a Fast Loading Site

Shopping experience goes for nothing because of pages that are slow to load. It’s found nearly 25% of online shoppers abandon a page after 2 to 6 seconds of wait time.

• Enable caching (including query and full-page caching)

• Clean up any inactive CMS pages and remove out-of date promotions and products

• Limit the number of concurrent promotions, and disable any functionality if kept unused

Ensure Mobile Friendliness

If your customers are waiting for image-heavy pages to load or struggling to view pages optimized for desktop or laptop screens, count that person is no more your fan. Images should be optimized for mobile so that they load quickly

• One way to optimize your site for mobile is to automatically detect mobile browsers and display a mobile-optimized version of your site.

• Another solution is to create a separate mobile app for your store that helps customers locate products more quickly, without affecting the speedy payment and checkout.

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Why Say Future Lies in Mobile Commerce: 5 Intense Reasons

Both online and offline retailers are shifting their businesses from native web to mobile web. A recent studies say 85.9 million Americans aged 18 or elder shop online from a mobile web browser or an application running on android, iOS or other operating systems. Guess what? Mobile payments totalled $235.4 billion worldwide last year alone. This isn’t.

Here are a few awakening pointers that would assure a safe run with your Mobile Ecommerce business in the future.

Small and Mid-Size Retailers Can Make Higher Traffic

Apple had almost covered 30 million mobile visitors so far and the number keeps going up. Doing some kind of mobile optimization of your websites makes sense that as mobile grow retailers too grow.

Economic Assurance In Future

Be it for branding or marketing for the future, it should directly help you in business development, eventually increasing profitability. A handy device can do that well but aware not to get lost in designing plans that are blind to the current reality. It requires thorough research.

Trending Future’s TV

Currently, mobile has become the TV, laptop and media to several millions will surely reach greater heights in coming years. The end result is using of automated content recognition, TV ad detection applications, TV messaging or similar other latest technology.

Stay Ahead Of Your Competitors

Mobilizing your sites before your competitors will attract your customers and help you stay ahead of them. Those websites taking long time to load eventually leads customers to neglect the idea of making a purchase. A few includes: banking, ecommerce, car and electronics manufacturers.

Discounts and coupons

This is one of the smartest ways to pulling in more customers. Now that people come to know these discounts on email/ TV ad, it won’t be taking too long to reach the mobile website panels. A new discount coupon mobile apps or a pick and pay concept are also chances to integrate mobile sites with some kind of mobile special offers or coupon third party aggregators.

Summing up, if you are best aware of how consumers are engaging in mobile shopping DON’T WAIT. Make a steadfast move and design according to their strategies.