A recent study say, one of the biggest reasons why shoppers leave an online store without buying isn’t because of price. Perhaps, you don’t get what they really want. It is not one or two but many features that assure a GENUINE seal.
Where Do We Start?
It is said increasing sales and conversions means increasing traffic volumes, which fails in this digital era. Getting visitors to your online store is really only the first step in the conversion process.
The more you evaluate and optimize your entire shopping experience before implementing and optimizing promotions, starting from server performance to site design to product descriptions to checkout can have a tremendous impact on conversion rates.
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Help Your Customers Find What They’re Looking For
Two easy ways to help your customers find the right products:
• Search: one of the best ways you can increase your conversion rate is improving your product search. Your search bar should be large enough so that it’s easily visible.
• Faceted Search: This help customer narrow their searches according to various products attributes, including category, size, color, etc
Merchandise and Sell That Product
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There are three simply steps to achieve this
• Using quality images featuring zooming, detail views, and even video to give customers numerous ways to view the product
• Canned or pre-written product descriptions.
• Tailor product descriptions to your specific target audience.
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Never Underestimate a Fast Loading Site
Shopping experience goes for nothing because of pages that are slow to load. It’s found nearly 25% of online shoppers abandon a page after 2 to 6 seconds of wait time.
• Enable caching (including query and full-page caching)
• Clean up any inactive CMS pages and remove out-of date promotions and products
• Limit the number of concurrent promotions, and disable any functionality if kept unused
Ensure Mobile Friendliness
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If your customers are waiting for image-heavy pages to load or struggling to view pages optimized for desktop or laptop screens, count that person is no more your fan. Images should be optimized for mobile so that they load quickly
• One way to optimize your site for mobile is to automatically detect mobile browsers and display a mobile-optimized version of your site.
• Another solution is to create a separate mobile app for your store that helps customers locate products more quickly, without affecting the speedy payment and checkout.
Want to maximise your success? Magento Enterprise Edition gives you the tools you need to take complete control of your online channel.
Where Do We Start?
It is said increasing sales and conversions means increasing traffic volumes, which fails in this digital era. Getting visitors to your online store is really only the first step in the conversion process.
The more you evaluate and optimize your entire shopping experience before implementing and optimizing promotions, starting from server performance to site design to product descriptions to checkout can have a tremendous impact on conversion rates.
Two easy ways to help your customers find the right products:
• Search: one of the best ways you can increase your conversion rate is improving your product search. Your search bar should be large enough so that it’s easily visible.
• Faceted Search: This help customer narrow their searches according to various products attributes, including category, size, color, etc
Merchandise and Sell That Product
There are three simply steps to achieve this
• Using quality images featuring zooming, detail views, and even video to give customers numerous ways to view the product
• Canned or pre-written product descriptions.
• Tailor product descriptions to your specific target audience.
Shopping experience goes for nothing because of pages that are slow to load. It’s found nearly 25% of online shoppers abandon a page after 2 to 6 seconds of wait time.
• Enable caching (including query and full-page caching)
• Clean up any inactive CMS pages and remove out-of date promotions and products
• Limit the number of concurrent promotions, and disable any functionality if kept unused
Ensure Mobile Friendliness
If your customers are waiting for image-heavy pages to load or struggling to view pages optimized for desktop or laptop screens, count that person is no more your fan. Images should be optimized for mobile so that they load quickly
• One way to optimize your site for mobile is to automatically detect mobile browsers and display a mobile-optimized version of your site.
• Another solution is to create a separate mobile app for your store that helps customers locate products more quickly, without affecting the speedy payment and checkout.
Want to maximise your success? Magento Enterprise Edition gives you the tools you need to take complete control of your online channel.
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