10 Best Practices to Design a Better Mobile Checkout

The US market saw an 81% spike in mobile ecommerce sales in 2012, comprising a $25 billion market and the numbers keep growing with years. This rate has influenced retailers to fuel by creating seamless, user-friendly checkout processes that inspire trust and that make full use of all of the advantages the medium has to offer. 

This post compiles 10 best practices for mobile checkout and how it really helps both business as well as the customers.

1. One Cohesive Page with covered Essentials: A responsive mobile checkout process succeeds by reducing the fields to the bare essentials, condensing the entire process into one cohesive page.

2. Provide An Option To Check Out As A Guest: This should be one of the standard practices across media but sadly 24% of ecommerce websites don’t. By removing the “Register” button a user is more likely to complete an order.

3. Mobile UI Elements: Instead of a user being prompted to select quantities using a typical drop-down menu, a responsive design prompts to update quantities using increment selectors- a speedy way.

4. Content Shouldn’t Be a Distraction:  A content-rich checkout page might seem like a good idea but they aren’t. But then, never neglect content part for answering about shipping guidelines, delivery, terms and conditions and more.

5. Watch the Loading Speed: Your mobile website needs to be light weighted and not to take more than five seconds to load.

6. Progress Bars Alleviate Anxiety: Although many implementations leave much to be desired the majority of major e-tailors show a progress bar until they are done.

7. Security Reassurances- A Biggest Reservation: Designers needn’t be subtle when it comes to security. Using iconography, SSL certificates and dedicated callouts in copy resolves this.

8. Checkout via Payment Gateways: Rather than fumbling through checkout forms, use a trusted service such as Google Wallet, PayPal and Amazon to get users two taps away from completing their payment.

9. Use Geolocation and One-Touch Calling: Through these, Google will automatically retrieve the nearest location and provide directions to make an in-store purchase successfully.

10. Don’t Neglect Mobile Testing: Though it is difficult and time-intensive, this would make sense to choose between a native app/website, cross-browser experience, and a native aesthetic.

The promise of mCommerce is assured but only with retailers offering a clear, focused, streamlined and lightweight path to making their purchase.

Why Say Future Lies in Mobile Commerce: 5 Intense Reasons

Both online and offline retailers are shifting their businesses from native web to mobile web. A recent studies say 85.9 million Americans aged 18 or elder shop online from a mobile web browser or an application running on android, iOS or other operating systems. Guess what? Mobile payments totalled $235.4 billion worldwide last year alone. This isn’t.

Here are a few awakening pointers that would assure a safe run with your Mobile Ecommerce business in the future.

Small and Mid-Size Retailers Can Make Higher Traffic

Apple had almost covered 30 million mobile visitors so far and the number keeps going up. Doing some kind of mobile optimization of your websites makes sense that as mobile grow retailers too grow.

Economic Assurance In Future

Be it for branding or marketing for the future, it should directly help you in business development, eventually increasing profitability. A handy device can do that well but aware not to get lost in designing plans that are blind to the current reality. It requires thorough research.

Trending Future’s TV

Currently, mobile has become the TV, laptop and media to several millions will surely reach greater heights in coming years. The end result is using of automated content recognition, TV ad detection applications, TV messaging or similar other latest technology.

Stay Ahead Of Your Competitors

Mobilizing your sites before your competitors will attract your customers and help you stay ahead of them. Those websites taking long time to load eventually leads customers to neglect the idea of making a purchase. A few includes: banking, ecommerce, car and electronics manufacturers.

Discounts and coupons

This is one of the smartest ways to pulling in more customers. Now that people come to know these discounts on email/ TV ad, it won’t be taking too long to reach the mobile website panels. A new discount coupon mobile apps or a pick and pay concept are also chances to integrate mobile sites with some kind of mobile special offers or coupon third party aggregators.

Summing up, if you are best aware of how consumers are engaging in mobile shopping DON’T WAIT. Make a steadfast move and design according to their strategies.

Planning Your Mobile E-Commerce Website? Watch For Design Factors

In USA average consumer spends about 15 hours a week looking for products on Smartphone or tablet of which 40% of them do shopping. So no wonder, mobile ecommerce has taken an important role gradually becoming one of the major sales tools for multichannel stores.

Ecommerce website design with mobile capabilities greatly affects shopping cart functionality. Before you decide which technology to adopt for your mobile ecommerce shopping cart, here are the basic insightful feeds for high conversion rates.

Design Factors In Mobile Ecommerce For High Conversion Rates

Responsive Layout

Whilst gaining popularity among iPhone, iPad, and Android OS, this ecommerce web development technology can change the attitude of your consumer towards online shopping.

Creating a responsive site means defiled to three characteristics:

1. A single URL to browse all website content.

2. A responsive web design template is user friendly

3. Responsive website layout suffers slow loading due to additional css codes

Responsive Themes And Plug-In

If you have an ecommerce website already running on Wordpress, Joomla, Magento, PrestaShop and wanted to establish yourself but on a limited budget, better opt with open source Wordpress responsive theme. This technology has some characteristics:

1. Activating responsive CMS plug-in is easy and fast.

2. CMS version should be tested with the WordPress responsive plug-in.

3. The theme or plug-in must follow web 2.0 standard to avoid loading issue.

Mobile Ecommerce Website Builder

Powered by Mobile CMS, a mobile website includes features like mobile shopping cart payment gateway system, content and buttons. The obvious characteristics include:

1. Creativity and the sense of uniqueness

2. Additional mobile sales features to enhance user experience.

3. Acceptable mobile website speed

4. Requires a sub-domain that re-directs desktop users to mobile phones.

To conclude, mobile presence always helps you generate more sales and leads. For all those planning to revamp your web 2.0 website, Give a thought to it soon.