Planning Your Mobile E-Commerce Website? Watch For Design Factors

In USA average consumer spends about 15 hours a week looking for products on Smartphone or tablet of which 40% of them do shopping. So no wonder, mobile ecommerce has taken an important role gradually becoming one of the major sales tools for multichannel stores.

Ecommerce website design with mobile capabilities greatly affects shopping cart functionality. Before you decide which technology to adopt for your mobile ecommerce shopping cart, here are the basic insightful feeds for high conversion rates.

Design Factors In Mobile Ecommerce For High Conversion Rates

Responsive Layout

Whilst gaining popularity among iPhone, iPad, and Android OS, this ecommerce web development technology can change the attitude of your consumer towards online shopping.

Creating a responsive site means defiled to three characteristics:

1. A single URL to browse all website content.

2. A responsive web design template is user friendly

3. Responsive website layout suffers slow loading due to additional css codes

Responsive Themes And Plug-In

If you have an ecommerce website already running on Wordpress, Joomla, Magento, PrestaShop and wanted to establish yourself but on a limited budget, better opt with open source Wordpress responsive theme. This technology has some characteristics:

1. Activating responsive CMS plug-in is easy and fast.

2. CMS version should be tested with the WordPress responsive plug-in.

3. The theme or plug-in must follow web 2.0 standard to avoid loading issue.

Mobile Ecommerce Website Builder

Powered by Mobile CMS, a mobile website includes features like mobile shopping cart payment gateway system, content and buttons. The obvious characteristics include:

1. Creativity and the sense of uniqueness

2. Additional mobile sales features to enhance user experience.

3. Acceptable mobile website speed

4. Requires a sub-domain that re-directs desktop users to mobile phones.

To conclude, mobile presence always helps you generate more sales and leads. For all those planning to revamp your web 2.0 website, Give a thought to it soon.

How to Combat Against Shopping Cart Abandonment

For many ecommerce stores, Shopping cart abandonment is a common problem. But then, ignoring the situation might let you run the risk of missing out on a potential honey pot of new and existing customers.

This article is all about a few guidelines to prevent abandonment in Shopping Cart Ecommerce and to complete the sale.

                                   
                              
7 Common Reasons for Shopping Cart Abandonment

• The price spikes when shipping and taxes are included

• Concerns on website data and transaction security

• Customers’ intent to purchase later

• No option for guest checkout

• Very least selection of payment gateway options

• Doesn’t provide a wide variety of shipping options

• Merchants payment option is not mobile friendly

 

Fighting Against Shopping Cart Abandonment

Pinpointing the above reasons, each abandoned Ecommerce Shopping Cart scenario should be approached differently to effectively push your customers down the sales funnel.

• Ecommerce merchants need to create exceptionally tailored shopping experiences to meet the increased competition and millions of existing distractions.

• Online shoppers who abandon shopping carts after being surprised of taxes and shipping costs should be dealt differently. Mail them with a discount code or free shipping can encourage consumers

• Online merchants should provide shipping costs on product pages itself before reaching the checkout process.

• Sent an email reminder with images of the items linking back to the product page including a sense of urgency that will prompt them to quickly make the purchase.

Unlike a B2B Open Source Web Development, where many human intuitions are involved to customize the buying experience and overcome objections- ecommerce companies have just one sales rep i.e. Shopping cart. This is why it has to be empowered to create a customized buying experience for thousands or tens of thousands visitors, each new day.

Now, are you looking for a User Friendly Shopping Cart Development for your Online Store? Visit http://www.openwavecomp.com/