How to Combat Against Shopping Cart Abandonment

For many ecommerce stores, Shopping cart abandonment is a common problem. But then, ignoring the situation might let you run the risk of missing out on a potential honey pot of new and existing customers.

This article is all about a few guidelines to prevent abandonment in Shopping Cart Ecommerce and to complete the sale.

                                   
                              
7 Common Reasons for Shopping Cart Abandonment

• The price spikes when shipping and taxes are included

• Concerns on website data and transaction security

• Customers’ intent to purchase later

• No option for guest checkout

• Very least selection of payment gateway options

• Doesn’t provide a wide variety of shipping options

• Merchants payment option is not mobile friendly

 

Fighting Against Shopping Cart Abandonment

Pinpointing the above reasons, each abandoned Ecommerce Shopping Cart scenario should be approached differently to effectively push your customers down the sales funnel.

• Ecommerce merchants need to create exceptionally tailored shopping experiences to meet the increased competition and millions of existing distractions.

• Online shoppers who abandon shopping carts after being surprised of taxes and shipping costs should be dealt differently. Mail them with a discount code or free shipping can encourage consumers

• Online merchants should provide shipping costs on product pages itself before reaching the checkout process.

• Sent an email reminder with images of the items linking back to the product page including a sense of urgency that will prompt them to quickly make the purchase.

Unlike a B2B Open Source Web Development, where many human intuitions are involved to customize the buying experience and overcome objections- ecommerce companies have just one sales rep i.e. Shopping cart. This is why it has to be empowered to create a customized buying experience for thousands or tens of thousands visitors, each new day.

Now, are you looking for a User Friendly Shopping Cart Development for your Online Store? Visit http://www.openwavecomp.com/

Choosing An SEO Friendly Ecommerce Platform- What Should You Look For?

When choosing an Ecommerce Solution for your online store, it is very necessary to consider SEO features as it drives leads and store location or the sale or conversion. With launched Google’s Panda Update reminds you must have a professionally designed website that has easy navigation for visitors and appealing looks.

The best way to incorporate search engine optimization is remembering three key words during website development:

• Usability,

• Target audience, and

• Business niche

Various Striking Features Of SEO

Given below are a few aspects your web developers should concentrate on when building a ecommerce website or redesigning it.

Page Title Control: One of the most important SEO elements on a page is Page Title. Platforms like Magento Ecommerce allow editing of product page titles and category page titles.

Image Source: videonwebsolutions.com

301 Redirects: Choosing the right platform means the one that allows you to set up 301 redirects. Why because at times, ecommerce sites will need to delete a few pages as products are discontinued or categories been changed- be it any of these scenarios, 301 redirects will allow you to redirect the link juice and visitors from the deleted page to a new page.

Navigation Structure: Everybody, including search engines look for an easy way to move around your ecommerce website. Here’s a navigation structure that meets these SEO criteria:

• Website don’t require Flash or JavaScript to control navigation

• Ensure Primary navigation links to be text and not images ( Search Engines don’t identify images)

• Avoid Duplicate and superfluous links, and

• Individual link level to edit navigation menus

Robots Meta Tag: To keep specific pages from appearing in Google search results the robots no index Meta tag is the preferred solution. So, opt for any ecommerce solution that allows you to set individual pages to display the no index Meta tag.

Custom Landing Pages: Creating a custom landing pages let web developers to target more on keywords and to custom-tailor pages to reach specific market groups.

Blog: Content marketing, as per Google, is an effective strategy for building back-links, or rather an essential tool in the SEO’s arsenal.

If you keen on developing a SEO Friendly website where the content is driven from the Database with a Content Management System- give a thought to ASP.NET 2.0 Website Development.

Reasons Why PHP Development Services Are Increasingly Sought-After

Selecting a Content Management System (CMS) can be a complex task and no surprise organizations often run into pitfalls with processes and politics in the selection of the right one. If certain essential features are included, well your job is made a lot easier. To add a few,

The Most Important Features Of A CMS Platform

• First, make sure that your CMS is secured and safe from all possible risks

• Multi-Lingual Support feature to ensure it supports more languages than one in your business website

• Tagging to increase your website’s search ability

• Compatible with all devices to give you the freedom to be reached by the widest possible audience

• E-Shop & E-Catalogue to ensure feasibility

With the aim of tackling some of these issues, this post offers a one stop solution to develop meaningful business requirements- PHP website development.


The Rise Of PHP Development Services At A Glance

PHP has taken massive strides towards the empowerment of software applications thus raising the value chain efficiencies of web application development infrastructure of companies. Popular Content Management System like Drupal , Joomla CMS and Wordpress are a few examples of open-source technologies built on PHP.

Gaining massive popularity among the developer community, the PHP frameworks are being constantly reinvented and updated in order to meet the dynamic and ever-growing demands in the app development market. Its huge array of extensions and library scripts extend the functionality of the applications and take them above and beyond the initial roadmaps and expectations. These are naturally useful for making the exercise of PHP web application development a much more simpler and conducive one.

Outsourcing the PHP Development Services to an expert company, one such Openwave Computing Services, NYC brings massive cost benefits. Thanks to the growing communication channels of today, they provide the lucid view of the entire operation cycle through recurrent reporting procedures.

Re-Structuring Your Website Via Joomla? Why Experts Agree To It

With unique niche getting tougher in web world, Joomla however has outgrown as a cost-effective web development tool to develop websites and web applications, alike.

This post explains how Custom Joomla Development can aid you in revamping your site’s structure for a look and feel that matches your business goals.

How Does Joomla Content Management System Aid In Redefining A Website’s Structure?

If your site is getting stale and refuses to give the expected results, it’s time for you to choose custom Content Management System. Unlike many other platforms, Joomla CMS is designed for beginners in the world. All you need to do is hire Joomla developer who has a good knowledge about the website re-structuring methods.

Powerful Content Editor

All of the website content is stored centrally in a database. Joomla’s powerful content editor lets you create, edit, publish, archive or delete articles besides, organising your articles into Sections and Categories

Components & Extensions Management

Joomla’s extensibility makes it very easy to integrate additional functionality into the system. Its vast community of developers have created thousands of commercial and open-source extensions to make Ecommerce Web Development a breeze.

User Management
Joomla has a registration system through which users can create accounts and configure personal options. All the nine user groups with various types of permissions on what users are allowed to access, edit, publish and administrate.

Menu Management

There is a Menu Manager that allows you to create custom menus and menu items. While you can structure your menu hierarchy completely independent of your content structure, you can even create just about any navigation systems.

Openwave is a New York based Web Development Company offering various web design and development, ecommerce, mobile app development services to help global clients enhance their online presence and annual revenue. Take the next step and contact us today. Make money, stand out, and get ahead of their competitors!

Incredible Joomla 3.2 Features

Like you already know, Joomla is a highly preferred Content Management System and recommended tool for the creation of dynamic WebPages. And with the release of the latest version, Joomla 3.2 a number of new features is added for a much improved ecommerce web development experience.

Here’s a look at ten top features of Joomla that you may be missing out on...

Joomla 3.2 Update
• Joomla App Store: One of the best features of Joomla Web Development is its ability to access to thousands of customizable extensions. With Joomla Extensions Finder, extensions are now available directly from the administrator interface no need to visit the JED as before.

• Joomla User Experience: The new Joomla 3.2 control panel offers a better experience to both experts and beginners. Its enriched intuitive and simplified interface with fewer buttons and drop down menus helps effective workflow.

• Enhanced Security: For extra security using Two-Factor Authentication (TFA), a code is sent privately to the user to their phone and BCrypt Encryption of passwords for even stronger security.

• Content Versioning: Joomla 3.2 keeps a copy of all your version history so you know exactly who made the changes and when they were made.

• Multilingual-Site Installer: With multilingual-site option, now activate the multi-language feature during installation automatically.

• RAD (Rapid Application Development) Layer: This mainly helps web developers from third party during the development of extensions.

Now The Question Is...How Soon Should I Upgrade To Joomla! 3.2?
• Already Using Joomla 3.0 Or 3.1? Then, migrate to Joomla 3.2 to explore the newest features and improved benefits.

• Are You A Joomla 2.5 User? No worries. You can wait until Joomla 3.5 is released.

• Still Using Joomla 1.5? What are you looking for? It’s too late already to migrate to a new version.

Howbeit, approach Openwave, a reputed Ecommerce Web Development Company Based in NYC for an initial consultation to find best deals in the market. We are tailored to deliver much sophisticated results for global clients and at very reasonable costs. Plus, with Joomla integration services and customization, the project would be uttermost dedication and the client will get the exact desired result.

Magento Store Cost- Some Facts at a Glance

Ecommerce and Magento are often used interchangeably by many. That shows how Magento Ecommerce Solution extends to be a great option for your business needs, especially if you’re going to work with customization. So, what brings you to this post?

Obviously, if you are looking forward to building a Magento store dollars remain your prime concern and understandably so... here we go!

First Thing First- The Varied Options

Magento offers four platforms to build your shopping cart with each designed to fit a wide variety of needs.

• Magento Community = Free / OpenSource

• Magento Go- From $15/month to $125/month

• Magento Professional- Starting at $2995

• Magento Enterprise- $12,990

Benefits Of A Custom Magento Website

Despite the fact that Magento Web development charges and features varies with each platform, for those who are starting off with a little funding, it offers

• Custom Magento Design

• Huge Amount of SKUs

• Integrations with back office systems

• Customer Groups, Extensions, Magento Community Platform

• CMS

• Migration to host

• Integrations with Microsoft Dynamics, Sage, and other accounting systems

• Login with Facebook, Setting up Reward Points, Data Migration & clean up

• Custom Product types which are downloadable products

• Testing & QA

To add up, to make help get your store up and running quickly, you need Magento Go that are hosted solutions with pre-made themes.

Choosing A Magento Development Company

Choose a Magento Development Company that can offer quality Magento shopping cart development solutions that matches your budget. Most importantly, make sure that your hired web developer is certified with ample of experience with plentiful Magento projects under his belt. Glad we at Openwave, have a whole bunch of seniors to understand your ideas and breathe life to it!!!

PSD To Joomla Hones A Website’s Conversion Rate

As an award-winning CMS solution, Joomla has emerged to be the most successful website development tools among developers across the globe. Among the numerous features available with Joomla, the most popular ones are: User Management, Built-in help section, Syndication and News-feed Management, powerful extensibility, Banner and Language manager, and Built-in Help section. Nonetheless, more and more website owners have started opting for the tool.

                                                                                                                                                                 

PSD To Joomla Rises As A Prominent Solution

Ecommerce has become a successful business line and that’s why individuals who possess websites in any other platform have started giving preference to convert PSD to Joomla Website Development. So that, their site ranks among the topmost websites on the entire popular search engines such as Google, MSN, and Bing etc.

This Takes Two Steps To Complete The Process:

Step 1: conversion starts with converting PSD files into HTML format

Step 2:  the HTML code is being integrated into Joomla CMS

What happens next is just the best: - Your website turns to be interactive, consistent, user-friendly and dynamic in nature.

The More of It...

Many thanks to Joomla Content Management as it seem so budget friendly. And, there are a lot of service providers rising who charge a marginal fee for converting PSD to Joomla/HTML. One of the good benefits is that all the ecommerce websites based on Joomla ensure better results when it comes to the SEO rankings.

Be it you follow a strict budget or a open one to spend a hefty sum of cash on your website maintenance development, there are ample numbers of firms which deal in offering Joomla conversion services that meet varied business needs in an amicable manner.


Whenever you intend to convert PSD to Joomla conversion for your business website, it is absolutely essential to choose the right service provider.  We, at Openwave Computing Services, understand your business requirements for an effective Joomla development with intimacy result. The development process is done systematically by our certified programmers and they apply proven marketing strategies for better results.

What’s The Roadmap to Build a Trustworthy Online Store?

Website has become the first point of contact for any organization these days. And it is estimated that it takes only a 15 seconds for a typical website visitor to determine whether to stay. This is why most of the online businesses turn their focus towards customer loyalty.

This article portrays a few insightful feeds on how Ecommerce Web Development companies work together to withstand their customer’s loyalty.


Growing Efforts to Increase Customer Trustworthy

In general companies offer various discounts, create social media contests, and advertise their brand to grow in business, but rather building a trustworthy website can help reach this goal easily.

Having said that, to achieve this, we’ll go through some techniques that you can implement to ensure visitor security.

Aesthetically Pleasing Web Design: To make your site seem more trustworthy at first glance, as mentioned earlier, only Professional Web Designers can do that.

• It shows that you’ve spent time and money on it, instilling trust.

• Plus, some domain extensions are more trusted than others. For example, in a report by McAfee, .COM and .NET ranked as the riskiest domain extensions worldwide.

SSL Certificate: It is a mere misunderstanding that one needs SSL (Secure Socket Layer) certificate if only there is payment transaction. But the fact is,

• Acquiring for your eCommerce website is the most important way to show the legitimacy of your business.

• You need a SSL certificate if you collect ANY information from your customers/visitors as in like email addresses, phone number or names and want to ensure that data remains safe.

Social Media: Directly related to engaging with your customers, social media can become your best or worst friend.

• It can quickly sway consumer sentiment about your brand.

• Company social media profiles should always be open to the public to encourage engagement but be careful on what you post and how you respond to customers. One mistake or inappropriate comment can quickly send you into damage control and damage any relationships you have with your customers.

Do you know other ways to make a site seem more trustworthy at first glance? Cool, and then share them in a comment.

Smart Strategies To Selling Your Products Online

Nowadays, as more and more people explore to buy/sell online, obviously ecommerce websites are a great way to make extra money or to expand on sales and reach a broader market.

This article helps you get started selling products online and to ensure the success of your online store.

 

What Are You Going To Sell
 



These days, you have a number of options to look at, starting from

• Online training material or interactive courses

• Handmade arts and crafts

• Downloadable Products

• Complete ecommerce website with a Shopping Cart Development process to atomise invoicing, packing slips, and an up-datable inventory.


Is Your Website People-Friendly?

Your customers need to be able to find information on your website quickly with no confusion during navigation. Over complicated website navigation can lead to more Shopping Cart Abandonment. Why don’t think about categorising your products for them to easily locate it? Plus, during ecommerce website development, try to avoid copying and pasting across pages as search engines disregards duplicate content and this can result in reduced SEO.

 

Marketing Your Online Store

It is often assumed that when you launch an online store, People just walk in to your website and start buying products.  Unfortunately things don't always tend to work that way. Infact, your ecommerce website requires strategic marketing to reach your target groups. To add a few,

 
• Search Engine Marketing (SEM) such as Google Adwords (pay-per-click advertising) to drive more targeted traffic to your website.

• Customer testimonials on your website with respect to buying products from your business can be a great way to encourage word of mouth sales.

• Coupons or vouchers to encourage sales

• Online marketing as in like building back links to your website from other relevant websites to encourage traffic to your website.

• Social media networking through a blog or through socializing from Facebook and twitter to keep customers up-to-date and notified of any special offers, new products etc

• Offline marketing that includes posters, brochures, flyers, letter-box mail outs to get your business known.

Go ahead to hire the finest Ecommerce Web Development Company and grab the maximum opportunities to take your business at the top-level.

Ready-Made Vs. Custom Ecommerce Templates- What’s Merchant-Choice?

Online merchants, in recent times, look so confused when developing their online store-front as in choosing between readymade and custom Ecommerce Template Development as both options are different in functions and outcomes.

Even though choosing a readymade Ecommerce Solution brings limitations and fails to delivers unique solution while custom solution is a step ahead in functionality and proves affordable too, here is the proof of it.
  

Pros And Cons Of Pre-Made Ecommerce Template

Pre-made Ecommerce Templates are available at affordable rates at high cost, usually under $100. One advantage is its future-proofing and the large/active community offers regular updates, and good support for customizing and troubleshooting after Ecommerce Web Development process.

Coming to the disadvantage, there are many questions arises when choosing pre-made ecommerce templates like: how is their support? Is the code clean? Does it support optional best practices ecommerce development?

Pros And Cons Of Custom Ecommerce Template

One of the most excellent advantages of custom templates is that you are the admin or company to sport that theme online. Amidst the millions of templates online, it is right to be different from others by taking advantage of custom ecommerce template. One more advantages is its custom functionality that takes help from developers to succeed in your exact areas.

The biggest disadvantage of adopting custom theme is its high cost depending on the size, type and functionality of your theme. The only thing to remember is that whether your custom theme comes with future updates, bug fixes, etc or your ecommerce developers address you about such things.

To sum up, it doesn’t matter what kind of template you are choosing for your Ecommerce Website Development. Instead, prior your requirements first and then decide proper alternative for your business.

Openwave Computing Services, a reputed Web Development Company, NYC is a gateway to build most unique web solutions opening from simple production websites to more obscure ecommerce solutions, web-based applications, Content Management Systems, etc.

The Two Sides: Responsive Web Design vs. Mobile Website

Mobile optimization is becoming more and trendier in Ecommerce Shopping Cart Development and so what could be the best way to go mobile? Well, here’s the answer.

Any one of these mobile optimization methods should best suit your particular business

1. Responsive Web Design

2. Mobile Website
  
But to have a clear picture, here are the pros and cons of each of them.


Responsive Web Design

This method allows you to have a single website that automatically fits the screen size of the device on which it is being viewed.

 

The Pros:

• A single URL makes sure your users will find you on mobile devices without having to worry about redirects and slow connections.

• Easy SEO lets you create specific content for mobile devices, while you still enjoy the benefits of your desktop website SEO on mobile devices.

• Not much effort required for marketing department to promote your website on mobile.

The Cons:

• At times having single website for all devices may be easy for you, but not always for your users.

• As Responsive Web Design is a relatively new technology, but not all browsers will load the shopping cart fast.


  Mobile Website

A mobile website is designed specifically for smart phones considering all the limitations and opportunities of the platform say the small screen size, interaction methods (touch) and limited connection speed (2G/3G).

 

The Pros:

• A website that is specifically optimized for mobile devices will have a good ground to create a beautiful and usable UX.

• Your website will load fast and easily on mobile platforms.

• Search engines tend to provide good UX nearly as much as you do making way for better search results and chance to rank.

The Cons

• Building a mobile website is not a cheap option as compared to responsive web design.

• Your customer has to remember at least two URLs, otherwise be redirected to the mobile website, which takes several seconds. This requires additional SEO work as well.

So Which Solution Is The Best? Simple! Consider your business needs and the budget you are willing to allocate for the project.

Hire Openwave Computing Services for your Mobile Websites/website design needs.  For Project Related Enquiries, Contact Us on (212)209-1537.