Dos And Don’ts In Multi-Screen Ecommerce

Online shoppers use a variety of devices like Smartphone’s, tablets, and laptops to discover and buy products. In response, ecommerce businesses need a multi-screen strategy for both marketing to potential customers and providing those shoppers with a good browsing and purchasing experience.

There are many possible scenarios where multi-screen shopping makes sense. But there are certain do and don’t in such Ecommerce Web Development strategies.

Dos In Ecommerce Web Development

Offer Useful Mobile Or Television App: Smartphone’s are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens.

Offer Responsive Site: A responsive site is one that organizes page content so that it may be easily read and used regardless of the size of screen or type of device. It focuses on giving shoppers the same helpful content, whether they visit an online store from a tablet or a television.

Offer Optimize Images: Besides responsiveness, a good multiscreen optimized website should serve up right-sized images and media to ensure fast load times.

Use Complementary Technology: A good multiscreen ecommerce strategy need to consider complementary technology. Say for instance, responsive presence also reported that the typical user reads or responds to an email message in about 90 minutes whereas answers a text message in about 90 seconds.

 

Don’t In Ecommerce Web Development

Hidden Content: Shoppers who visit your site from a desktop computer and from a tablet or Smartphone expect the same content.

Mobile Domain: Don’t use separate domains for the various versions of your website. This has a negative effect on your store’s search engine ranking, and, perhaps more importantly, on your branding.

Pop-Ups: Although pop-ups have been shown to work well for newsletter registrations or similar actions, they can be a nightmare for mobile or even television users. Simple mantra: “don’t use pop-ups”.

Unplayable Videos: Videos are an excellent way to communicate a product’s value but when that video won’t play on a mobile device; it will only frustrate some potential customers.

Openwave develops E-commerce Solutions using custom made carts where the shopping carts are developed as per the client’s requirement with a personalized touch. To know more about the solution we offer and prices for the same please contact us on (212)209-1537 | Email to info@openwavecomp.com