What’s The Roadmap to Build a Trustworthy Online Store?

Website has become the first point of contact for any organization these days. And it is estimated that it takes only a 15 seconds for a typical website visitor to determine whether to stay. This is why most of the online businesses turn their focus towards customer loyalty.

This article portrays a few insightful feeds on how Ecommerce Web Development companies work together to withstand their customer’s loyalty.


Growing Efforts to Increase Customer Trustworthy

In general companies offer various discounts, create social media contests, and advertise their brand to grow in business, but rather building a trustworthy website can help reach this goal easily.

Having said that, to achieve this, we’ll go through some techniques that you can implement to ensure visitor security.

Aesthetically Pleasing Web Design: To make your site seem more trustworthy at first glance, as mentioned earlier, only Professional Web Designers can do that.

• It shows that you’ve spent time and money on it, instilling trust.

• Plus, some domain extensions are more trusted than others. For example, in a report by McAfee, .COM and .NET ranked as the riskiest domain extensions worldwide.

SSL Certificate: It is a mere misunderstanding that one needs SSL (Secure Socket Layer) certificate if only there is payment transaction. But the fact is,

• Acquiring for your eCommerce website is the most important way to show the legitimacy of your business.

• You need a SSL certificate if you collect ANY information from your customers/visitors as in like email addresses, phone number or names and want to ensure that data remains safe.

Social Media: Directly related to engaging with your customers, social media can become your best or worst friend.

• It can quickly sway consumer sentiment about your brand.

• Company social media profiles should always be open to the public to encourage engagement but be careful on what you post and how you respond to customers. One mistake or inappropriate comment can quickly send you into damage control and damage any relationships you have with your customers.

Do you know other ways to make a site seem more trustworthy at first glance? Cool, and then share them in a comment.

Smart Strategies To Selling Your Products Online

Nowadays, as more and more people explore to buy/sell online, obviously ecommerce websites are a great way to make extra money or to expand on sales and reach a broader market.

This article helps you get started selling products online and to ensure the success of your online store.

 

What Are You Going To Sell
 



These days, you have a number of options to look at, starting from

• Online training material or interactive courses

• Handmade arts and crafts

• Downloadable Products

• Complete ecommerce website with a Shopping Cart Development process to atomise invoicing, packing slips, and an up-datable inventory.


Is Your Website People-Friendly?

Your customers need to be able to find information on your website quickly with no confusion during navigation. Over complicated website navigation can lead to more Shopping Cart Abandonment. Why don’t think about categorising your products for them to easily locate it? Plus, during ecommerce website development, try to avoid copying and pasting across pages as search engines disregards duplicate content and this can result in reduced SEO.

 

Marketing Your Online Store

It is often assumed that when you launch an online store, People just walk in to your website and start buying products.  Unfortunately things don't always tend to work that way. Infact, your ecommerce website requires strategic marketing to reach your target groups. To add a few,

 
• Search Engine Marketing (SEM) such as Google Adwords (pay-per-click advertising) to drive more targeted traffic to your website.

• Customer testimonials on your website with respect to buying products from your business can be a great way to encourage word of mouth sales.

• Coupons or vouchers to encourage sales

• Online marketing as in like building back links to your website from other relevant websites to encourage traffic to your website.

• Social media networking through a blog or through socializing from Facebook and twitter to keep customers up-to-date and notified of any special offers, new products etc

• Offline marketing that includes posters, brochures, flyers, letter-box mail outs to get your business known.

Go ahead to hire the finest Ecommerce Web Development Company and grab the maximum opportunities to take your business at the top-level.

Why Building Dynamic Website Is Better Than Static

Nowadays promotion of a business are categorised into two different types of websites:

• Static Sites and

• Dynamic Sites

Static pages and websites consist of fixed specific documents that are made up of text and code in the form of mark-up whereas dynamic sites are those that have all the flexibility to change the content of the website.

Dynamic Websites Are Considered Better Then Static Websites

Dynamic websites offer the Website owner the facility to update as well as add content on their respective sites. Updating a dynamic Website is a lot easier because each page that is constructed is based on the information in a database, and that information can be changed via another interface.

Once decided on converting your Static Website to Dynamic, choose anyone of these programming languages for your website: the most commonly used ones are ASP, PHP, CGI Perl, JSP and recent addition being ASP.net. While each of them has its own pros and cons.

Here Are Some Of The Special Features Of Dynamic Website:

• Ecommerce System

• Content Management System

• Internet-Extranet facility

• Document uploading facility

Let’s take PHP Web Development as an example. There are a wide variety of open source applications on your web site if your host server supports PHP. Plus, the bonuses and applications provided by your server host will surprise you with almost all the features that you have thought for your website. How because, PHP is supported on both Windows as well as Linux servers and choosing Linux environment with Apache server makes sense for PHP. Creating a user-friendly dynamic webpage for your ecommerce website may be challenging, but this framework is a great way for website owners to better meet the needs of people browsing their site.

Are You Interested In Joining The Revolution And Creating An Online Store?
 

Openwave Computing Services, an Ecommerce Web Development Company located in the New York City offers various premier ecommerce solutions using anyone of the most advanced open-source systems Magento, Drupal or Joomla Content Management System, and PHP or .NET to built online store.

How You Miss Out The Big Opportunities In B-To-B Ecommerce Success

Ecommerce is an investment in the future of a company.

It is notable that Business-to-business merchants face ecommerce challenges completely different from their counterparts, business-to-consumer. Larger B-to-B operations likely have online stores, but most service only a small percentage of buyers. And, of course most of them do not have an ecommerce presence at all.

Obstacles To B-To-B Ecommerce

Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. But in reality, B-to-B sales channels are already disrupted in Ecommerce Website Development. Beyond channel conflict, there are other obstacles to success in B-to-B ecommerce.

Listed are some of them:

• Customers Have Many Locations- For ship to, bill to, and many buyers.

• Highly Complex And Customized Products- Kits, assemblies, and style options require configurations tied to backend resource systems to create valid assemblies.

• Complex Shipping- There is multiple warehouses and drop shipping requirements with many carriers. And, orders are often split to multiple destinations.

• Lack Of Availability- Customers must be assured of availability and timelines before they order and it’s also dynamic

• Payment Method- Generally, it takes place “net 30? rather than via credit card. Plus, credit limits and purchase order processes add to the complexity.

• Critical System Integration- Unlike B-to-C ecommerce website, in B-to-B there are separate systems to manage products, pricing and orders, customers, content, and product information. Moreover, all these need to be integrated with the ecommerce solution such as Magneto or Drupal.

• Complicated Pricing- B-to-B commerce typically includes many tiers of pricing by customers, rebates, and other items.

• Differing Roles And Authority- With different roles and authority defined for shoppers, buyers, and administrators, some B-to-B customers demand support for their buying process.

• Order History- Customers want access to their order history and budgets and wanted to pay online.

• Product Restrictions- This includes geographic restrictions, specific products by customer, and hazardous materials.

• Complex Tax Issues

Beyond these obstacles, B-to-B companies must deliver refined and practical online shopping services with cutting-edge site search, merchandising, product information, and reviews which can be accessed from any devices.

So, if you are looking to develop your Ecommerce Website, choose Openwave Computing Services to serve you with the best possible results.  For Project Related Enquiries, Contact Us @ (212)209-1537.

Approaches To Reduce Shopping Cart Abandonment

Running an eCommerce website is a big step in business but at the same time, it is very need of the time to consider why many starters go out of the game even before they show up. A recent survey says Ecommerce Web Development Services are at high risk as, “Online retailers are losing 67.45% of sales because of shopping cart abandonment”.

Why Cart Abandonment Happens?

No matter whatever the reason could be, it’s easy to imagine that customers leave their shopping carts because they changed their mind at the last minute.

How To Reduce The Shopping Cart Abandonment?

There are two ways to deal with shoppers leaving your store before buying and they are

1) Before Cart Abandonment

2) After Cart Abandonment

Before Cart Abandonment

This stage is simply when your customer is still on your website. Following these steps is definitely going to increase the number of customers that complete your checkout process.

• Display Images:  Rather than simply having text to describe what they are buying, provide clear thumbnails of the actual items the customer is purchasing.

• Display Security Logo: A study shows 17% of shoppers don’t purchase because they are concerned about security.  Means, before you approach an ecommerce web development company ensure they offer guaranteed payment gateways like PayPal.

• Enable Shopping Cart Customisation:  Shoppers don’t want to be locked into the checkout page. Instead, provide them in editing their selection and make sure it’s easy for them to do so.

After Cart Abandonment

This stage is the time spent to look at what you can do if the shopper still decides to leave without purchasing.

• Ad Retargeting: Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites, say music or news. This can be achieved through services like Google AdRoll, Adwords, or Retargeter to display the ads on other sites.

• Email Recovery Campaigns: In case customers abandon your shopping cart, you can setup personalized emails sent to the shopper if they don’t complete their purchase including pictures of the selected item, Reviews or testimonials from other shoppers and information about refund policy.

Openwave is a complete web solution provider, offering customer-oriented web design, web development, SEO and content writing services. For us, “Quality” is the priority in all our aspects and we ensure that our ideas help you in gaining immediate professional web presence in an economical way. With our vast experience, we have the proficiency to handle all sorts of web design and development projects.  For more details, call to (212)209-1537

How To Hire The Best Magento Theme Design Service Provider

Magento is one of the best Ecommerce Solution trusted by the world’s leading brands when compares to other platforms. No matter how large or small your store is Magento Theme Design and Ecommerce Development Services bring your products to life and get you started with a profitable online shop.

Having said that, high-end quality Magento Theme Design services that comprehends your requirements and design a perfect theme according to your needs is very crucial to choose from.

Here Are The Four Easy Steps To Choose Best Magento Them Design Service Provider Company:

Experience: Design patterns for websites are emerging as the platform matures. Updating with latest design brings growth to your business and improve conversion rate. Only an ecommerce website with perfect combination of appeal, intelligence and power gives your business a glow to lead the market. This is why you need to look at the company’s experience.

Web Development Company’s Portfolio: It is recommended to you to check-out portfolio of the company if you serious about   your Magento theme project. This way you can decide whether this company is able to handle your project or not.

Company’s Website: It is obvious that you will not choose one such company whose website not looks good. However, it is better for you to evaluate company’s website in order to get idea about them. You can even look that whether this company has a perspective and keeps up with current trends or not.

Talk To Them:  Lot of businessmen finalize their project on phone or chat. Yes, outsourcing has become a major part. Though you can’t meet them for a converse, it is important to have a daily conversation with the company or Ecommerce Developers team to understand their knowledge and information about Magento and its solutions.

At Openwave Computing, we deliver out-standing Magento Ecommerce Solutions to our clients, in order to help them achieve their business goals. For Project Related Enquiries, Contact Us @ (212)209-1537.

What Your Ecommerce Designers Say About Drupal CMS

A professional-looking website with multiple interlocking functionalities is essential to drawing visitors. When we think of ecommerce websites, despite the feasibility and real time service, these are built on custom-built sales framework such as Content Management System (CMS) like WordPress or Drupal.

The Basics Of Drupal

Drupal Content Management System helps businesses achieve just that with seemingly endless options for site enhancement. It is essentially a bare bone framework that can ultimately be created into a website rich with all of the features and functionality that one can imagine. Not only it helps professional ecommerce designers to build websites with complex functionality, but overwhelms even the beginners without much experience.

Drupal Modules

Basically, modules are defined as the building blocks of your website. Almost 6,000 modules are available for free and shared throughout the Drupal community that ease the job of developers. These hosts of contributed modules make your site more friendly and noticeable to Google. After all, if customers never find your site, they probably won't be buying your product.

The best part about Drupal is the flexibility to create a complete, multi-functional website welcoming to your target audience. Unlike many other content management systems out there, in Drupal website development, you can view the front and back ends simultaneously.

Drupal Security:

 With Drupal, developers who are much more security savvy can eliminate security risks and make it easy for developers to write secure code. This way, your store's and your customers' information is kept securely and safely out of the reach of hackers and prying eyes.

Versatility:

An ecommerce site needs to do more than just take orders. Blogs, forums, product reviews, and articles are becoming essential to attracting and keeping customers in your store. When it is integrated with a system like Drupal these features are all easy to add and administer to your e-commerce site out of the box.

These infinite features make Drupal the ideal platform for an E-commerce Website.

Dos And Don’ts In Multi-Screen Ecommerce

Online shoppers use a variety of devices like Smartphone’s, tablets, and laptops to discover and buy products. In response, ecommerce businesses need a multi-screen strategy for both marketing to potential customers and providing those shoppers with a good browsing and purchasing experience.

There are many possible scenarios where multi-screen shopping makes sense. But there are certain do and don’t in such Ecommerce Web Development strategies.

Dos In Ecommerce Web Development

Offer Useful Mobile Or Television App: Smartphone’s are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens.

Offer Responsive Site: A responsive site is one that organizes page content so that it may be easily read and used regardless of the size of screen or type of device. It focuses on giving shoppers the same helpful content, whether they visit an online store from a tablet or a television.

Offer Optimize Images: Besides responsiveness, a good multiscreen optimized website should serve up right-sized images and media to ensure fast load times.

Use Complementary Technology: A good multiscreen ecommerce strategy need to consider complementary technology. Say for instance, responsive presence also reported that the typical user reads or responds to an email message in about 90 minutes whereas answers a text message in about 90 seconds.

 

Don’t In Ecommerce Web Development

Hidden Content: Shoppers who visit your site from a desktop computer and from a tablet or Smartphone expect the same content.

Mobile Domain: Don’t use separate domains for the various versions of your website. This has a negative effect on your store’s search engine ranking, and, perhaps more importantly, on your branding.

Pop-Ups: Although pop-ups have been shown to work well for newsletter registrations or similar actions, they can be a nightmare for mobile or even television users. Simple mantra: “don’t use pop-ups”.

Unplayable Videos: Videos are an excellent way to communicate a product’s value but when that video won’t play on a mobile device; it will only frustrate some potential customers.

Openwave develops E-commerce Solutions using custom made carts where the shopping carts are developed as per the client’s requirement with a personalized touch. To know more about the solution we offer and prices for the same please contact us on (212)209-1537 | Email to info@openwavecomp.com

Monthly Website Maintenance Tips For A Healthy Ecommerce Website

When starting an Ecommerce business or taking a current retail business and expanding it to sell products online, most often website development is considered to be the only cost factor.  But it isn’t the fact. That’s where Ecommerce Maintenance Packages come in.

Following the steps below is a great way to ensure visitors find current information about you, your products and services while visiting your website.
 

Monthly Website Maintenance Tips:

Price Updates: It is obvious that operating costs fluctuate constantly throughout the year. Therefore, it’s important to check for price updates on a monthly basis rather than on an annual basis like the good old days.

Product Updates:  Here are three product changes you should watch for as a part of your monthly maintenance.

• As a matter of fact, the product that doesn’t meet your expectation has to be removed on regular. But what matters is that your customers needn’t discover that.
• In spite of discontinuing a product and introducing a new product, isn’t easier and budget friendly to change the part number? Make sure you have the latest and greatest item online, as the newer items usually mean additional features and benefits.

Testing Checkout Process:  A smooth checkout process is vital to finalize sales and reduce shopping cart abandonment for your online store. Optimise your checkout process is a step in your CRO (Conversion Rate Optimization) and it is imperative to place a test order on your website at least once a month.

Testing Website Forms: In the battle to remain a top-performing website, web developers are forced to tamper with web code almost daily. During such Website Development process, in the midst of testing or updating, a part of it may have inadvertently been broken- and one among the affected area is Web Forms, that acts as a communication ladder between the customers’ and yourself.

Testing Broken Links: Be it any type of busy website, there is most likely a chance you’ve had a broken link on your website at one time or another. From an SEO standpoint Google Webmaster Tools has a lot of great uses for monitoring the health of your website.

Why And When, An Ecommerce Merchant Use Content Management System

Why And When, An Ecommerce Merchant Use Content Management System

There are many entrepreneurs approaching with one question. Why web designers and developers feel the need to create custom CMSs for sites that would be better off using an opensource CMS, like Drupal, Joomla and WordPress.  If you have the same query in your mind, read on.

Why Should One Choose Custom Content Management System

These are the popular reasons when website developer’s use customised Content Management System.

• Security: But hackers prefer to write scripts for popular CMSs and not custom CMSs.

• Functionality: At times, the purpose or function of a site is specialized enough that a custom CMS doesn’t address the site requirements in the most efficient manner.

• Clean Code: A site may be so simple and focused that you don’t need all the bells and whistles of WordPress or Drupal, and the code can be cleaner and less bloated.

A custom CMS allows you to build a site that is matched for YOUR business, Workflow and needs. So, if you’re redesigning your ecommerce website, there are a few factors you’ll have to keep in mind before approaching a web design company.

• Updates: Anytime you need an update to the system, they must be ready to do it for an affordable cost.

• Bugs: In case of building the CMS from scratch, chances of bugs is more than redesign model. Will the ecommerce web development company fix those? For free? How long?

• Functionality: Make sure they have the ability to write custom title tags and Meta descriptions for each page and custom URLs together with SEO package.

Besides, there are a lot of pre-built CMS products like Magento Ecommerce, Drupal and Joomla. And, if all you need is functionality that Drupal offers with some custom design and hardcore SEO work, opt for customisation. Both of these solutions require development and design.

Openwave specializes in Ecommerce Web Development, content management and all the technical stuff from Shopping Cart, web design, and Security. We're here to take your brand and elevate it to the position it deserves at the top.