Tuesday 28 January 2014

Monthly Website Maintenance Tips For A Healthy Ecommerce Website

When starting an Ecommerce business or taking a current retail business and expanding it to sell products online, most often website development is considered to be the only cost factor.  But it isn’t the fact. That’s where Ecommerce Maintenance Packages come in.

Following the steps below is a great way to ensure visitors find current information about you, your products and services while visiting your website.
 

Monthly Website Maintenance Tips:

Price Updates: It is obvious that operating costs fluctuate constantly throughout the year. Therefore, it’s important to check for price updates on a monthly basis rather than on an annual basis like the good old days.

Product Updates:  Here are three product changes you should watch for as a part of your monthly maintenance.

• As a matter of fact, the product that doesn’t meet your expectation has to be removed on regular. But what matters is that your customers needn’t discover that.
• In spite of discontinuing a product and introducing a new product, isn’t easier and budget friendly to change the part number? Make sure you have the latest and greatest item online, as the newer items usually mean additional features and benefits.

Testing Checkout Process:  A smooth checkout process is vital to finalize sales and reduce shopping cart abandonment for your online store. Optimise your checkout process is a step in your CRO (Conversion Rate Optimization) and it is imperative to place a test order on your website at least once a month.



Testing Website Forms: In the battle to remain a top-performing website, web developers are forced to tamper with web code almost daily. During such Website Development process, in the midst of testing or updating, a part of it may have inadvertently been broken- and one among the affected area is Web Forms, that acts as a communication ladder between the customers’ and yourself.

Testing Broken Links: Be it any type of busy website, there is most likely a chance you’ve had a broken link on your website at one time or another. From an SEO standpoint Google Webmaster Tools has a lot of great uses for monitoring the health of your website.

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