Optimizing E-Commerce Websites For SEO- Do’s And Don’ts

Simply listing hundreds or even thousands of products on their ecommerce website doesn’t bring success. But optimizing it for SEO does bring web traffic and global customers.
 
This post deals with some common SEO errors happening during Ecommerce Website Development.

Importance Of SEO On Product Page

Product Descriptions: Web developers sometime don’t even care about product descriptions in online gift stores (in the broad sense) and online clothing shops. The complete lack of a text description of the product brings down the chance of your online store on the top list of search engines. 

Keep the following things in mind for better SEO.

• Quality descriptive content to help customers makes purchasing decisions.

• Unique content to help search engines find you easily.

• Testing the description word count helps purchase conversion. Well, “Too Much Of Anything Is Good For Nothing”.

It’s better to keep your SEO in good standing than letting it suffer from poorly optimized product pages or a spam-looking content strategy.

Importance Of Product Reviews

If you see, in Shopping Cart Development it is easier for review pages to reach the top of search results than selling pages. These days nobody make a purchase without reading the reviews because that’s the only trusted way to understand the product better.

In precise, product reviews from customers is:

• Creating unique content for your online store is hard but worthy. Product reviews solve this problem!

• Keeping the product page “living” help to bring the search engines back more often. The more you update your site more frequently, the better it is for your overall SEO efforts.

Other than this, creating unique titles, speaking urls, more usability make your online store convenient and useful for customers in order to achieve its respect.


Do You Think Your Online Store Is Optimised To Search Engines? Or you wanted to check it out. 

Approach a reputed Ecommerce Web Development Company like Openwave Computing Services, NYC to understand better SEO aspects. Having served more than a decade, the team knows every nooks and corner of it. A smart way for starters!

Smart Strategies To Selling Your Products Online

Nowadays, as more and more people explore to buy/sell online, obviously ecommerce websites are a great way to make extra money or to expand on sales and reach a broader market.

This article helps you get started selling products online and to ensure the success of your online store.

 

What Are You Going To Sell
 



These days, you have a number of options to look at, starting from

• Online training material or interactive courses

• Handmade arts and crafts

• Downloadable Products

• Complete ecommerce website with a Shopping Cart Development process to atomise invoicing, packing slips, and an up-datable inventory.


Is Your Website People-Friendly?

Your customers need to be able to find information on your website quickly with no confusion during navigation. Over complicated website navigation can lead to more Shopping Cart Abandonment. Why don’t think about categorising your products for them to easily locate it? Plus, during ecommerce website development, try to avoid copying and pasting across pages as search engines disregards duplicate content and this can result in reduced SEO.

 

Marketing Your Online Store

It is often assumed that when you launch an online store, People just walk in to your website and start buying products.  Unfortunately things don't always tend to work that way. Infact, your ecommerce website requires strategic marketing to reach your target groups. To add a few,

 
• Search Engine Marketing (SEM) such as Google Adwords (pay-per-click advertising) to drive more targeted traffic to your website.

• Customer testimonials on your website with respect to buying products from your business can be a great way to encourage word of mouth sales.

• Coupons or vouchers to encourage sales

• Online marketing as in like building back links to your website from other relevant websites to encourage traffic to your website.

• Social media networking through a blog or through socializing from Facebook and twitter to keep customers up-to-date and notified of any special offers, new products etc

• Offline marketing that includes posters, brochures, flyers, letter-box mail outs to get your business known.

Go ahead to hire the finest Ecommerce Web Development Company and grab the maximum opportunities to take your business at the top-level.

Joomla Website Development Emerges As Global Business Solution

Joomla is a piece of open source software that installs a state of the art website content management system. Joomla is now the world's most popular website software and with good reason. This particular Ecommerce Solution tailors to comply with your business objectives, organizational structure and long-term goals.

This post gives you a crystal clear reason of why you need to choose Joomla as your CMS partner for next web development project.



Various Outsourcing Joomla Web Development Services

• Custom Joomla Web Development

• Joomla Template Design & Development

• Joomla CMS Development

• Custom Joomla Modules Development

• Joomla Template Integration

• Joomla Theme Customization

• Custom Joomla Components Development

• Joomla Portal Development

• Joomla Website Maintenance & Support

Having Said This, Let’s Have A Look At A Few Sectors Where Joomla CMS

Joomla For Rental Property Portal:  It is robust, scalable, user friendly portal that showcases detailed information about the property, facilities available within and photographs of houses available for rent along the Gulf Shores of USA. Alongside, the latest weather reports, flight information including airport delays and pollen reports to encourage visitors plan their vacations accordingly.

Joomla For Gift Card Shopping Cart Portal: If you are likely to develop a shopping cart portal, Joomla Development / Joomla ecommerce solution offers a quick and easy to navigate ultimately offering a satisfying online shopping experience. The developers integrate the shopping cart with PayPal for a safe and hassle free online shopping experience.

Joomla For Engineering Products Supplier: Create a user friendly corporate portal that would allow you to showcase their premium quality engineering products and commercial, industrial and consumer related service. Its easy-to-use interface allows the client to create, update, customise and publish content easily and periodically as and when required besides allowing the users to download user guides and Material Safety Data Sheet (MSDS) documents of various engineering products.

So, unlock the Potential of Your Business with Joomla Website Development Services at Openwave Computing Services. We have successfully developed hundreds of website and web applications using this process.

Ready-Made Vs. Custom Ecommerce Templates- What’s Merchant-Choice?

Online merchants, in recent times, look so confused when developing their online store-front as in choosing between readymade and custom Ecommerce Template Development as both options are different in functions and outcomes.

Even though choosing a readymade Ecommerce Solution brings limitations and fails to delivers unique solution while custom solution is a step ahead in functionality and proves affordable too, here is the proof of it.
  

Pros And Cons Of Pre-Made Ecommerce Template

Pre-made Ecommerce Templates are available at affordable rates at high cost, usually under $100. One advantage is its future-proofing and the large/active community offers regular updates, and good support for customizing and troubleshooting after Ecommerce Web Development process.

Coming to the disadvantage, there are many questions arises when choosing pre-made ecommerce templates like: how is their support? Is the code clean? Does it support optional best practices ecommerce development?

Pros And Cons Of Custom Ecommerce Template

One of the most excellent advantages of custom templates is that you are the admin or company to sport that theme online. Amidst the millions of templates online, it is right to be different from others by taking advantage of custom ecommerce template. One more advantages is its custom functionality that takes help from developers to succeed in your exact areas.

The biggest disadvantage of adopting custom theme is its high cost depending on the size, type and functionality of your theme. The only thing to remember is that whether your custom theme comes with future updates, bug fixes, etc or your ecommerce developers address you about such things.

To sum up, it doesn’t matter what kind of template you are choosing for your Ecommerce Website Development. Instead, prior your requirements first and then decide proper alternative for your business.

Openwave Computing Services, a reputed Web Development Company, NYC is a gateway to build most unique web solutions opening from simple production websites to more obscure ecommerce solutions, web-based applications, Content Management Systems, etc.

The Two Sides: Responsive Web Design vs. Mobile Website

Mobile optimization is becoming more and trendier in Ecommerce Shopping Cart Development and so what could be the best way to go mobile? Well, here’s the answer.

Any one of these mobile optimization methods should best suit your particular business

1. Responsive Web Design

2. Mobile Website
  
But to have a clear picture, here are the pros and cons of each of them.


Responsive Web Design

This method allows you to have a single website that automatically fits the screen size of the device on which it is being viewed.

 

The Pros:

• A single URL makes sure your users will find you on mobile devices without having to worry about redirects and slow connections.

• Easy SEO lets you create specific content for mobile devices, while you still enjoy the benefits of your desktop website SEO on mobile devices.

• Not much effort required for marketing department to promote your website on mobile.

The Cons:

• At times having single website for all devices may be easy for you, but not always for your users.

• As Responsive Web Design is a relatively new technology, but not all browsers will load the shopping cart fast.


  Mobile Website

A mobile website is designed specifically for smart phones considering all the limitations and opportunities of the platform say the small screen size, interaction methods (touch) and limited connection speed (2G/3G).

 

The Pros:

• A website that is specifically optimized for mobile devices will have a good ground to create a beautiful and usable UX.

• Your website will load fast and easily on mobile platforms.

• Search engines tend to provide good UX nearly as much as you do making way for better search results and chance to rank.

The Cons

• Building a mobile website is not a cheap option as compared to responsive web design.

• Your customer has to remember at least two URLs, otherwise be redirected to the mobile website, which takes several seconds. This requires additional SEO work as well.

So Which Solution Is The Best? Simple! Consider your business needs and the budget you are willing to allocate for the project.

Hire Openwave Computing Services for your Mobile Websites/website design needs.  For Project Related Enquiries, Contact Us on (212)209-1537.

How You Miss Out The Big Opportunities In B-To-B Ecommerce Success

Ecommerce is an investment in the future of a company.

It is notable that Business-to-business merchants face ecommerce challenges completely different from their counterparts, business-to-consumer. Larger B-to-B operations likely have online stores, but most service only a small percentage of buyers. And, of course most of them do not have an ecommerce presence at all.

Obstacles To B-To-B Ecommerce

Many B-to-B companies have long believed that ecommerce would create channel conflicts between sales personnel, suppliers, and other channels. But in reality, B-to-B sales channels are already disrupted in Ecommerce Website Development. Beyond channel conflict, there are other obstacles to success in B-to-B ecommerce.

Listed are some of them:

• Customers Have Many Locations- For ship to, bill to, and many buyers.

• Highly Complex And Customized Products- Kits, assemblies, and style options require configurations tied to backend resource systems to create valid assemblies.

• Complex Shipping- There is multiple warehouses and drop shipping requirements with many carriers. And, orders are often split to multiple destinations.

• Lack Of Availability- Customers must be assured of availability and timelines before they order and it’s also dynamic

• Payment Method- Generally, it takes place “net 30? rather than via credit card. Plus, credit limits and purchase order processes add to the complexity.

• Critical System Integration- Unlike B-to-C ecommerce website, in B-to-B there are separate systems to manage products, pricing and orders, customers, content, and product information. Moreover, all these need to be integrated with the ecommerce solution such as Magneto or Drupal.

• Complicated Pricing- B-to-B commerce typically includes many tiers of pricing by customers, rebates, and other items.

• Differing Roles And Authority- With different roles and authority defined for shoppers, buyers, and administrators, some B-to-B customers demand support for their buying process.

• Order History- Customers want access to their order history and budgets and wanted to pay online.

• Product Restrictions- This includes geographic restrictions, specific products by customer, and hazardous materials.

• Complex Tax Issues

Beyond these obstacles, B-to-B companies must deliver refined and practical online shopping services with cutting-edge site search, merchandising, product information, and reviews which can be accessed from any devices.

So, if you are looking to develop your Ecommerce Website, choose Openwave Computing Services to serve you with the best possible results.  For Project Related Enquiries, Contact Us @ (212)209-1537.

Approaches To Reduce Shopping Cart Abandonment

Running an eCommerce website is a big step in business but at the same time, it is very need of the time to consider why many starters go out of the game even before they show up. A recent survey says Ecommerce Web Development Services are at high risk as, “Online retailers are losing 67.45% of sales because of shopping cart abandonment”.

Why Cart Abandonment Happens?

No matter whatever the reason could be, it’s easy to imagine that customers leave their shopping carts because they changed their mind at the last minute.

How To Reduce The Shopping Cart Abandonment?

There are two ways to deal with shoppers leaving your store before buying and they are

1) Before Cart Abandonment

2) After Cart Abandonment

Before Cart Abandonment

This stage is simply when your customer is still on your website. Following these steps is definitely going to increase the number of customers that complete your checkout process.

• Display Images:  Rather than simply having text to describe what they are buying, provide clear thumbnails of the actual items the customer is purchasing.

• Display Security Logo: A study shows 17% of shoppers don’t purchase because they are concerned about security.  Means, before you approach an ecommerce web development company ensure they offer guaranteed payment gateways like PayPal.

• Enable Shopping Cart Customisation:  Shoppers don’t want to be locked into the checkout page. Instead, provide them in editing their selection and make sure it’s easy for them to do so.

After Cart Abandonment

This stage is the time spent to look at what you can do if the shopper still decides to leave without purchasing.

• Ad Retargeting: Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other websites, say music or news. This can be achieved through services like Google AdRoll, Adwords, or Retargeter to display the ads on other sites.

• Email Recovery Campaigns: In case customers abandon your shopping cart, you can setup personalized emails sent to the shopper if they don’t complete their purchase including pictures of the selected item, Reviews or testimonials from other shoppers and information about refund policy.

Openwave is a complete web solution provider, offering customer-oriented web design, web development, SEO and content writing services. For us, “Quality” is the priority in all our aspects and we ensure that our ideas help you in gaining immediate professional web presence in an economical way. With our vast experience, we have the proficiency to handle all sorts of web design and development projects.  For more details, call to (212)209-1537

Enhance Your Shopping Cart With Magento Ecommerce Design

Magento has become a popular ecommerce platform that provides merchants with a sophisticated software platform to manage their online sales with extraordinary flexibility and control.

What makes Magento Ecommerce Solution the best suit is that it provides exceptional customization facilities those other ecommerce platforms.

Various Magento Customization Services Include

Magento Theme Customization

Magento Theme Customization and design services allow making numerous changes at all levels of your online stores. In addition to the most beautifully appealing arrays of themes available online, you can opt for customized Magento themes to serve your purpose. To achieve this, Yes you need professional ecommerce magento developers well versed with different tools like templates, layouts and blocks, images, and CSS and Java scripts- an essential part of Magento Theme Design Services.

Magento Responsive Design

One of the best things about Magento responsive design is users can easily sync their accounts and carts across various devices. A few benefits of choosing responsive Magento template is that

• Ensures to have the search engine friendly code that gives enhance page ranking.

• Highly scalable that it allows admin to add features and functionality without making changes in looks and feel of your ecommerce site.

• Cross-browser friendly responsive template is used that helps to provides higher conversion rates.

• With responsive Magento template design, you can create online website without paying extra amount towards development part.

PSD To Magento Conversion

PSD to Magento Custom Development is one of the standard measures to include unlimited flexibility as well as interactivity in order to promote it in the cut-throat online market. It is the best choice to those who wants to enhance look of their website with attractive design.

Beside these customization services, the experienced Magento Web Development Company also providing marvellous features like:


 • Custom order management system

• Custom content management and catalogue management system

• Customized analysis and reporting

• One-page check out with commendable security measures

• Extensive product promotional tools

• Customized for Handheld devices support

So, if you are looking to develop your Ecommerce Website, choose Openwave Computing Services to serve you with the best possible results.  For Project Related Enquiries, Contact Us @ (212)209-1537.

What Your Ecommerce Designers Say About Drupal CMS

A professional-looking website with multiple interlocking functionalities is essential to drawing visitors. When we think of ecommerce websites, despite the feasibility and real time service, these are built on custom-built sales framework such as Content Management System (CMS) like WordPress or Drupal.

The Basics Of Drupal

Drupal Content Management System helps businesses achieve just that with seemingly endless options for site enhancement. It is essentially a bare bone framework that can ultimately be created into a website rich with all of the features and functionality that one can imagine. Not only it helps professional ecommerce designers to build websites with complex functionality, but overwhelms even the beginners without much experience.

Drupal Modules

Basically, modules are defined as the building blocks of your website. Almost 6,000 modules are available for free and shared throughout the Drupal community that ease the job of developers. These hosts of contributed modules make your site more friendly and noticeable to Google. After all, if customers never find your site, they probably won't be buying your product.

The best part about Drupal is the flexibility to create a complete, multi-functional website welcoming to your target audience. Unlike many other content management systems out there, in Drupal website development, you can view the front and back ends simultaneously.

Drupal Security:

 With Drupal, developers who are much more security savvy can eliminate security risks and make it easy for developers to write secure code. This way, your store's and your customers' information is kept securely and safely out of the reach of hackers and prying eyes.

Versatility:

An ecommerce site needs to do more than just take orders. Blogs, forums, product reviews, and articles are becoming essential to attracting and keeping customers in your store. When it is integrated with a system like Drupal these features are all easy to add and administer to your e-commerce site out of the box.

These infinite features make Drupal the ideal platform for an E-commerce Website.

Dos And Don’ts In Multi-Screen Ecommerce

Online shoppers use a variety of devices like Smartphone’s, tablets, and laptops to discover and buy products. In response, ecommerce businesses need a multi-screen strategy for both marketing to potential customers and providing those shoppers with a good browsing and purchasing experience.

There are many possible scenarios where multi-screen shopping makes sense. But there are certain do and don’t in such Ecommerce Web Development strategies.

Dos In Ecommerce Web Development

Offer Useful Mobile Or Television App: Smartphone’s are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens.

Offer Responsive Site: A responsive site is one that organizes page content so that it may be easily read and used regardless of the size of screen or type of device. It focuses on giving shoppers the same helpful content, whether they visit an online store from a tablet or a television.

Offer Optimize Images: Besides responsiveness, a good multiscreen optimized website should serve up right-sized images and media to ensure fast load times.

Use Complementary Technology: A good multiscreen ecommerce strategy need to consider complementary technology. Say for instance, responsive presence also reported that the typical user reads or responds to an email message in about 90 minutes whereas answers a text message in about 90 seconds.

 

Don’t In Ecommerce Web Development

Hidden Content: Shoppers who visit your site from a desktop computer and from a tablet or Smartphone expect the same content.

Mobile Domain: Don’t use separate domains for the various versions of your website. This has a negative effect on your store’s search engine ranking, and, perhaps more importantly, on your branding.

Pop-Ups: Although pop-ups have been shown to work well for newsletter registrations or similar actions, they can be a nightmare for mobile or even television users. Simple mantra: “don’t use pop-ups”.

Unplayable Videos: Videos are an excellent way to communicate a product’s value but when that video won’t play on a mobile device; it will only frustrate some potential customers.

Openwave develops E-commerce Solutions using custom made carts where the shopping carts are developed as per the client’s requirement with a personalized touch. To know more about the solution we offer and prices for the same please contact us on (212)209-1537 | Email to info@openwavecomp.com

Monthly Website Maintenance Tips For A Healthy Ecommerce Website

When starting an Ecommerce business or taking a current retail business and expanding it to sell products online, most often website development is considered to be the only cost factor.  But it isn’t the fact. That’s where Ecommerce Maintenance Packages come in.

Following the steps below is a great way to ensure visitors find current information about you, your products and services while visiting your website.
 

Monthly Website Maintenance Tips:

Price Updates: It is obvious that operating costs fluctuate constantly throughout the year. Therefore, it’s important to check for price updates on a monthly basis rather than on an annual basis like the good old days.

Product Updates:  Here are three product changes you should watch for as a part of your monthly maintenance.

• As a matter of fact, the product that doesn’t meet your expectation has to be removed on regular. But what matters is that your customers needn’t discover that.
• In spite of discontinuing a product and introducing a new product, isn’t easier and budget friendly to change the part number? Make sure you have the latest and greatest item online, as the newer items usually mean additional features and benefits.

Testing Checkout Process:  A smooth checkout process is vital to finalize sales and reduce shopping cart abandonment for your online store. Optimise your checkout process is a step in your CRO (Conversion Rate Optimization) and it is imperative to place a test order on your website at least once a month.

Testing Website Forms: In the battle to remain a top-performing website, web developers are forced to tamper with web code almost daily. During such Website Development process, in the midst of testing or updating, a part of it may have inadvertently been broken- and one among the affected area is Web Forms, that acts as a communication ladder between the customers’ and yourself.

Testing Broken Links: Be it any type of busy website, there is most likely a chance you’ve had a broken link on your website at one time or another. From an SEO standpoint Google Webmaster Tools has a lot of great uses for monitoring the health of your website.

Why And When, An Ecommerce Merchant Use Content Management System

Why And When, An Ecommerce Merchant Use Content Management System

There are many entrepreneurs approaching with one question. Why web designers and developers feel the need to create custom CMSs for sites that would be better off using an opensource CMS, like Drupal, Joomla and WordPress.  If you have the same query in your mind, read on.

Why Should One Choose Custom Content Management System

These are the popular reasons when website developer’s use customised Content Management System.

• Security: But hackers prefer to write scripts for popular CMSs and not custom CMSs.

• Functionality: At times, the purpose or function of a site is specialized enough that a custom CMS doesn’t address the site requirements in the most efficient manner.

• Clean Code: A site may be so simple and focused that you don’t need all the bells and whistles of WordPress or Drupal, and the code can be cleaner and less bloated.

A custom CMS allows you to build a site that is matched for YOUR business, Workflow and needs. So, if you’re redesigning your ecommerce website, there are a few factors you’ll have to keep in mind before approaching a web design company.

• Updates: Anytime you need an update to the system, they must be ready to do it for an affordable cost.

• Bugs: In case of building the CMS from scratch, chances of bugs is more than redesign model. Will the ecommerce web development company fix those? For free? How long?

• Functionality: Make sure they have the ability to write custom title tags and Meta descriptions for each page and custom URLs together with SEO package.

Besides, there are a lot of pre-built CMS products like Magento Ecommerce, Drupal and Joomla. And, if all you need is functionality that Drupal offers with some custom design and hardcore SEO work, opt for customisation. Both of these solutions require development and design.

Openwave specializes in Ecommerce Web Development, content management and all the technical stuff from Shopping Cart, web design, and Security. We're here to take your brand and elevate it to the position it deserves at the top.