With Magento GO Shutting Down – What’s Up For Small Businesses

Aimed at offering support to small enterprises Magento Go is a cloud-based e-commerce initiative that focuses on the use of built-in modules and additional extensions. However, the sad news is that the Magento Go is going to shut down for good and only full customer support will be provided to all businesses till Feb 1st 2015.

So, what’s next? This is a sceptical situation for most of us who are being affected. For clients looking to stay on the Magento platform but upon more power and flexibility, then you might be tempted two powerful ecommerce platforms:

• Magento Community and

• Magento Enterprise

Community Edition: An open source ecommerce platform that supports outstanding mobility, functions and outcomes, suitably for small to medium businesses.

Enterprise Edition: This is a vibrant annually paid eCommerce solution mainly favorable for large enterprises

Migrating To Magento

Migrating to these platforms entirely depend on your store size with an existing database and site usage. Both editions comprise a few dominant benefits with a variety of features and adaptable solutions such as modules, themes and customer support in an advanced manner. Another important aspect of migrating between Magento versions is that you won’t lose any content due to the data being re-mapped. All of the fields available can be set up within Community. There are a number of things to remember when you’re looking to move your site from Go to Community. Thanks to ‘Magento Community’ equipped with sufficient flexibility, customizability and scalability making way for us to migrate to better, improved and feature-rich platform for ecommerce website.

Be it any versions, both of these require to deal with some technical aspects and that’s why working closely with an ecommerce development company means that we can take the headache out of the transition.

Choosing An SEO Friendly Ecommerce Platform- What Should You Look For?

When choosing an Ecommerce Solution for your online store, it is very necessary to consider SEO features as it drives leads and store location or the sale or conversion. With launched Google’s Panda Update reminds you must have a professionally designed website that has easy navigation for visitors and appealing looks.

The best way to incorporate search engine optimization is remembering three key words during website development:

• Usability,

• Target audience, and

• Business niche

Various Striking Features Of SEO

Given below are a few aspects your web developers should concentrate on when building a ecommerce website or redesigning it.

Page Title Control: One of the most important SEO elements on a page is Page Title. Platforms like Magento Ecommerce allow editing of product page titles and category page titles.

Image Source: videonwebsolutions.com

301 Redirects: Choosing the right platform means the one that allows you to set up 301 redirects. Why because at times, ecommerce sites will need to delete a few pages as products are discontinued or categories been changed- be it any of these scenarios, 301 redirects will allow you to redirect the link juice and visitors from the deleted page to a new page.

Navigation Structure: Everybody, including search engines look for an easy way to move around your ecommerce website. Here’s a navigation structure that meets these SEO criteria:

• Website don’t require Flash or JavaScript to control navigation

• Ensure Primary navigation links to be text and not images ( Search Engines don’t identify images)

• Avoid Duplicate and superfluous links, and

• Individual link level to edit navigation menus

Robots Meta Tag: To keep specific pages from appearing in Google search results the robots no index Meta tag is the preferred solution. So, opt for any ecommerce solution that allows you to set individual pages to display the no index Meta tag.

Custom Landing Pages: Creating a custom landing pages let web developers to target more on keywords and to custom-tailor pages to reach specific market groups.

Blog: Content marketing, as per Google, is an effective strategy for building back-links, or rather an essential tool in the SEO’s arsenal.

If you keen on developing a SEO Friendly website where the content is driven from the Database with a Content Management System- give a thought to ASP.NET 2.0 Website Development.

The Top Most Popular 5 Open Source E-Commerce Solutions

Like many industries, the world of eCommerce is constantly evolving with new technologies and software. Compared to the global online sales of 2013, it is clear that this business market is expected to attracting 175 million people in the year 2016. But then, the tough time begins with the choice of a platform to leverage Ecommerce Website Development.

And, this post reveals a few of the most prolific ecommerce technologies of today, prioritizing high, medium and low.

Magneto

Magento is fast, sophisticated and sleek ecommerce solution that is chosen amidst 50,000 plus businesses around the world. Built using the Zend Framework with over 200,000 installations, companies such as Nike, Samsung, OfficeMax, the North Face, and Nespresso are among their clients list.

Why Choose Magento

• Stable and reliable structure.

• Contains all excellence features to enhance your online business: shopping cart development, catalogue management, navigation controls, one page checkout and administration functions.

• Compared to other open source platform, Magento Website Maintenance is high but more SEO friendly.

Open Cart

If you want to establish your own online business and lope it economically and smoothly, OpenCart is the proven choice.

Why Choose Open Cart

• Excellent usability as manage multiple store fronts under one admin.

• Supports any number of categories, products, various currencies.

• Easy to use, especially for beginner.

Zen Cart

Zen Cart is an online store management system that specifies in GNU General Public License, separated from OSCommerce. Anybody looking to have a simple store and doesn't care much about the look and setup can hire PHP Zen Cart developer from leading Web Development Company, NYC.

Why Choose Zen Cart

• Simple to handle, modify and install.

• Several helpful adapters available to develop.

OSCommerce

OSCommerce ecommerce solution is utilized by nearly 13,000 websites and considered to be one of the oldest open source platforms available in the market. Its 7,000 plus add-ons from the community can be downloaded and used for free while using PHP and MySQL on the backend.

Why Choose OSCommerce

• Comprehensive templates and add-ons from community members

• SEO-friendly, user-friendly and easy to modify.

Woo Commerce

Another WordPress e-commerce plugins, WooCommerce ecommerce solution features to be a great end product. While WordPress is a blogging platform, together with OsCommerce, curved into a tremendously powerful and modifiable CMS system with a large range of plugins that can transfer your site into an online shop.

Why Choose Woo Commerce

• Excellent Administration and Reporting Facilities.

• High Efficient Product Management System with additional Features for Marketing and Promotion.

• Perfect for small and medium online businesses though it might not seem the best solution for enterprise level stores.

There are lots of different ecommerce solutions out there- all with different usability and features. Before making a final decision, approach a reputed Ecommerce Web Development Company like Openwave Computing Services, who can help you empowering your online business.

Optimizing E-Commerce Websites For SEO- Do’s And Don’ts

Simply listing hundreds or even thousands of products on their ecommerce website doesn’t bring success. But optimizing it for SEO does bring web traffic and global customers.
 
This post deals with some common SEO errors happening during Ecommerce Website Development.

Importance Of SEO On Product Page

Product Descriptions: Web developers sometime don’t even care about product descriptions in online gift stores (in the broad sense) and online clothing shops. The complete lack of a text description of the product brings down the chance of your online store on the top list of search engines. 

Keep the following things in mind for better SEO.

• Quality descriptive content to help customers makes purchasing decisions.

• Unique content to help search engines find you easily.

• Testing the description word count helps purchase conversion. Well, “Too Much Of Anything Is Good For Nothing”.

It’s better to keep your SEO in good standing than letting it suffer from poorly optimized product pages or a spam-looking content strategy.

Importance Of Product Reviews

If you see, in Shopping Cart Development it is easier for review pages to reach the top of search results than selling pages. These days nobody make a purchase without reading the reviews because that’s the only trusted way to understand the product better.

In precise, product reviews from customers is:

• Creating unique content for your online store is hard but worthy. Product reviews solve this problem!

• Keeping the product page “living” help to bring the search engines back more often. The more you update your site more frequently, the better it is for your overall SEO efforts.

Other than this, creating unique titles, speaking urls, more usability make your online store convenient and useful for customers in order to achieve its respect.


Do You Think Your Online Store Is Optimised To Search Engines? Or you wanted to check it out. 

Approach a reputed Ecommerce Web Development Company like Openwave Computing Services, NYC to understand better SEO aspects. Having served more than a decade, the team knows every nooks and corner of it. A smart way for starters!

Re-Structuring Your Website Via Joomla? Why Experts Agree To It

With unique niche getting tougher in web world, Joomla however has outgrown as a cost-effective web development tool to develop websites and web applications, alike.

This post explains how Custom Joomla Development can aid you in revamping your site’s structure for a look and feel that matches your business goals.

How Does Joomla Content Management System Aid In Redefining A Website’s Structure?

If your site is getting stale and refuses to give the expected results, it’s time for you to choose custom Content Management System. Unlike many other platforms, Joomla CMS is designed for beginners in the world. All you need to do is hire Joomla developer who has a good knowledge about the website re-structuring methods.

Powerful Content Editor

All of the website content is stored centrally in a database. Joomla’s powerful content editor lets you create, edit, publish, archive or delete articles besides, organising your articles into Sections and Categories

Components & Extensions Management

Joomla’s extensibility makes it very easy to integrate additional functionality into the system. Its vast community of developers have created thousands of commercial and open-source extensions to make Ecommerce Web Development a breeze.

User Management
Joomla has a registration system through which users can create accounts and configure personal options. All the nine user groups with various types of permissions on what users are allowed to access, edit, publish and administrate.

Menu Management

There is a Menu Manager that allows you to create custom menus and menu items. While you can structure your menu hierarchy completely independent of your content structure, you can even create just about any navigation systems.

Openwave is a New York based Web Development Company offering various web design and development, ecommerce, mobile app development services to help global clients enhance their online presence and annual revenue. Take the next step and contact us today. Make money, stand out, and get ahead of their competitors!

What’s The Roadmap to Build a Trustworthy Online Store?

Website has become the first point of contact for any organization these days. And it is estimated that it takes only a 15 seconds for a typical website visitor to determine whether to stay. This is why most of the online businesses turn their focus towards customer loyalty.

This article portrays a few insightful feeds on how Ecommerce Web Development companies work together to withstand their customer’s loyalty.


Growing Efforts to Increase Customer Trustworthy

In general companies offer various discounts, create social media contests, and advertise their brand to grow in business, but rather building a trustworthy website can help reach this goal easily.

Having said that, to achieve this, we’ll go through some techniques that you can implement to ensure visitor security.

Aesthetically Pleasing Web Design: To make your site seem more trustworthy at first glance, as mentioned earlier, only Professional Web Designers can do that.

• It shows that you’ve spent time and money on it, instilling trust.

• Plus, some domain extensions are more trusted than others. For example, in a report by McAfee, .COM and .NET ranked as the riskiest domain extensions worldwide.

SSL Certificate: It is a mere misunderstanding that one needs SSL (Secure Socket Layer) certificate if only there is payment transaction. But the fact is,

• Acquiring for your eCommerce website is the most important way to show the legitimacy of your business.

• You need a SSL certificate if you collect ANY information from your customers/visitors as in like email addresses, phone number or names and want to ensure that data remains safe.

Social Media: Directly related to engaging with your customers, social media can become your best or worst friend.

• It can quickly sway consumer sentiment about your brand.

• Company social media profiles should always be open to the public to encourage engagement but be careful on what you post and how you respond to customers. One mistake or inappropriate comment can quickly send you into damage control and damage any relationships you have with your customers.

Do you know other ways to make a site seem more trustworthy at first glance? Cool, and then share them in a comment.

Why Online Business Owners Say Yes To Open Source

If you decide to build an online store for your business, it's very important to be clear about your objectives from the start and strategize around them.

So, in this post we shall discuss on various reasons that insist retailers to consider Open Source Web Development seriously.

Keeps Costs Down
 
No matter what size the organization is, cost savings is a big part of open source's allure. Be it using Drupal for Website Development or Magento for shopping carts, Enterprises have always customized packaged software such as ERP applications but then, now ”Nail It: open source customization is less expensive”.


Helps In Dynamic Presentation

Using open source products in website development helps the developers at great extent.

• Encourages the dynamic presentation of the content as well as modification and integration of new features to the websites

• Using open source frameworks like Magento for Ecommerce Website Development makes it more interactive, and offers great user interface, strong administrative rights and smooth functionality.

• Its adaptability factor provides innovative products allowing business environment and developers to enjoy more flexibility.

Improves Quality

If code is flawed, the developer community can identify and address the problem quickly. Considering banking sectors, it integrates open-source components into custom-developed applications on a regular basis ensuring that they're appropriate for use within the bank's development environment.

Delivers Business Agility

Business agility is the ability to react to marketplace demands quickly. And, Open source provides this to web developers and businesses alike by speeding up the pace of software development. Say for instance, companies that use open software code aren't tied to vendors' timelines for commercial application upgrades. This is one reason why healthcare providers are increasingly involved in web application development that it's now serving customers who have higher expectations for frequent updates.