10 Best Practices to Design a Better Mobile Checkout

The US market saw an 81% spike in mobile ecommerce sales in 2012, comprising a $25 billion market and the numbers keep growing with years. This rate has influenced retailers to fuel by creating seamless, user-friendly checkout processes that inspire trust and that make full use of all of the advantages the medium has to offer. 

This post compiles 10 best practices for mobile checkout and how it really helps both business as well as the customers.

1. One Cohesive Page with covered Essentials: A responsive mobile checkout process succeeds by reducing the fields to the bare essentials, condensing the entire process into one cohesive page.

2. Provide An Option To Check Out As A Guest: This should be one of the standard practices across media but sadly 24% of ecommerce websites don’t. By removing the “Register” button a user is more likely to complete an order.

3. Mobile UI Elements: Instead of a user being prompted to select quantities using a typical drop-down menu, a responsive design prompts to update quantities using increment selectors- a speedy way.

4. Content Shouldn’t Be a Distraction:  A content-rich checkout page might seem like a good idea but they aren’t. But then, never neglect content part for answering about shipping guidelines, delivery, terms and conditions and more.

5. Watch the Loading Speed: Your mobile website needs to be light weighted and not to take more than five seconds to load.

6. Progress Bars Alleviate Anxiety: Although many implementations leave much to be desired the majority of major e-tailors show a progress bar until they are done.

7. Security Reassurances- A Biggest Reservation: Designers needn’t be subtle when it comes to security. Using iconography, SSL certificates and dedicated callouts in copy resolves this.

8. Checkout via Payment Gateways: Rather than fumbling through checkout forms, use a trusted service such as Google Wallet, PayPal and Amazon to get users two taps away from completing their payment.

9. Use Geolocation and One-Touch Calling: Through these, Google will automatically retrieve the nearest location and provide directions to make an in-store purchase successfully.

10. Don’t Neglect Mobile Testing: Though it is difficult and time-intensive, this would make sense to choose between a native app/website, cross-browser experience, and a native aesthetic.

The promise of mCommerce is assured but only with retailers offering a clear, focused, streamlined and lightweight path to making their purchase.