Friday 12 September 2014

How Bold Enough Are You When Branding Your Website?


This question sometimes shakes everybody. Website design is daunting as it requires a lot of efforts to stand apart from others. How much ever hard you try, there is one thing that could possibly be missing from a website crafted by a developer? - Your brand.

When it comes to your branding, only you will be evident throughout the pages on your site? Compiled here are some undeniable truths about branding your website:

LOGO + WEBDESIGN = IDENTIFYING MARK

While it is obvious that your logo is the face of your company, it should never be the sole identifying factor. Even before an audience has been properly conditioned a logo will do its job immediately. Your audience need to catch hold of your brand the moment they arrive on your home page, starting from the colors used to the content you share. Plan your website design around that brand strategy.

The Question Of The Hour Is: will your visitors know what you selling, how you selling it, more importantly, why you sell it?

Static Websites Never Grow

When designing a website, make sure it turns out to be a dynamic one with a great content that tells your brand story. Stories need to be posted occasionally in the form of frequent blog posts, landing pages for lead generation, and even videos and images that share your products and company culture.

Aside from content gearing up the interest of your buyers and solidify your brand message it also helps you with search engine rankings.

First Impression Happens Only Once and You Need to Win That

Potential customers will determine the worth of you website in their first impressions itself. Believe it or not, 80% of US consumers have admitted to leave the shopping cart if doesn’t load in 5 seconds. Elegant design can get these standards across to your buyers to see if your company’s purpose and value fulfilled immediately.

If you’re not sure of your brand standards, take website design and development slowly and be meticulous. “Your Each Word Can Spell The Magic Of Your Brand Story”

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