Dos And Don’ts In Multi-Screen Ecommerce

Online shoppers use a variety of devices like Smartphone’s, tablets, and laptops to discover and buy products. In response, ecommerce businesses need a multi-screen strategy for both marketing to potential customers and providing those shoppers with a good browsing and purchasing experience.

There are many possible scenarios where multi-screen shopping makes sense. But there are certain do and don’t in such Ecommerce Web Development strategies.

Dos In Ecommerce Web Development

Offer Useful Mobile Or Television App: Smartphone’s are the backbone of our daily media interactions. They have the highest number of user interactions per day and serve as the most common starting point for activities across multiple screens.

Offer Responsive Site: A responsive site is one that organizes page content so that it may be easily read and used regardless of the size of screen or type of device. It focuses on giving shoppers the same helpful content, whether they visit an online store from a tablet or a television.

Offer Optimize Images: Besides responsiveness, a good multiscreen optimized website should serve up right-sized images and media to ensure fast load times.

Use Complementary Technology: A good multiscreen ecommerce strategy need to consider complementary technology. Say for instance, responsive presence also reported that the typical user reads or responds to an email message in about 90 minutes whereas answers a text message in about 90 seconds.

 

Don’t In Ecommerce Web Development

Hidden Content: Shoppers who visit your site from a desktop computer and from a tablet or Smartphone expect the same content.

Mobile Domain: Don’t use separate domains for the various versions of your website. This has a negative effect on your store’s search engine ranking, and, perhaps more importantly, on your branding.

Pop-Ups: Although pop-ups have been shown to work well for newsletter registrations or similar actions, they can be a nightmare for mobile or even television users. Simple mantra: “don’t use pop-ups”.

Unplayable Videos: Videos are an excellent way to communicate a product’s value but when that video won’t play on a mobile device; it will only frustrate some potential customers.

Openwave develops E-commerce Solutions using custom made carts where the shopping carts are developed as per the client’s requirement with a personalized touch. To know more about the solution we offer and prices for the same please contact us on (212)209-1537 | Email to info@openwavecomp.com

Monthly Website Maintenance Tips For A Healthy Ecommerce Website

When starting an Ecommerce business or taking a current retail business and expanding it to sell products online, most often website development is considered to be the only cost factor.  But it isn’t the fact. That’s where Ecommerce Maintenance Packages come in.

Following the steps below is a great way to ensure visitors find current information about you, your products and services while visiting your website.
 

Monthly Website Maintenance Tips:

Price Updates: It is obvious that operating costs fluctuate constantly throughout the year. Therefore, it’s important to check for price updates on a monthly basis rather than on an annual basis like the good old days.

Product Updates:  Here are three product changes you should watch for as a part of your monthly maintenance.

• As a matter of fact, the product that doesn’t meet your expectation has to be removed on regular. But what matters is that your customers needn’t discover that.
• In spite of discontinuing a product and introducing a new product, isn’t easier and budget friendly to change the part number? Make sure you have the latest and greatest item online, as the newer items usually mean additional features and benefits.

Testing Checkout Process:  A smooth checkout process is vital to finalize sales and reduce shopping cart abandonment for your online store. Optimise your checkout process is a step in your CRO (Conversion Rate Optimization) and it is imperative to place a test order on your website at least once a month.

Testing Website Forms: In the battle to remain a top-performing website, web developers are forced to tamper with web code almost daily. During such Website Development process, in the midst of testing or updating, a part of it may have inadvertently been broken- and one among the affected area is Web Forms, that acts as a communication ladder between the customers’ and yourself.

Testing Broken Links: Be it any type of busy website, there is most likely a chance you’ve had a broken link on your website at one time or another. From an SEO standpoint Google Webmaster Tools has a lot of great uses for monitoring the health of your website.

Why And When, An Ecommerce Merchant Use Content Management System

Why And When, An Ecommerce Merchant Use Content Management System

There are many entrepreneurs approaching with one question. Why web designers and developers feel the need to create custom CMSs for sites that would be better off using an opensource CMS, like Drupal, Joomla and WordPress.  If you have the same query in your mind, read on.

Why Should One Choose Custom Content Management System

These are the popular reasons when website developer’s use customised Content Management System.

• Security: But hackers prefer to write scripts for popular CMSs and not custom CMSs.

• Functionality: At times, the purpose or function of a site is specialized enough that a custom CMS doesn’t address the site requirements in the most efficient manner.

• Clean Code: A site may be so simple and focused that you don’t need all the bells and whistles of WordPress or Drupal, and the code can be cleaner and less bloated.

A custom CMS allows you to build a site that is matched for YOUR business, Workflow and needs. So, if you’re redesigning your ecommerce website, there are a few factors you’ll have to keep in mind before approaching a web design company.

• Updates: Anytime you need an update to the system, they must be ready to do it for an affordable cost.

• Bugs: In case of building the CMS from scratch, chances of bugs is more than redesign model. Will the ecommerce web development company fix those? For free? How long?

• Functionality: Make sure they have the ability to write custom title tags and Meta descriptions for each page and custom URLs together with SEO package.

Besides, there are a lot of pre-built CMS products like Magento Ecommerce, Drupal and Joomla. And, if all you need is functionality that Drupal offers with some custom design and hardcore SEO work, opt for customisation. Both of these solutions require development and design.

Openwave specializes in Ecommerce Web Development, content management and all the technical stuff from Shopping Cart, web design, and Security. We're here to take your brand and elevate it to the position it deserves at the top.