70% Customers Of Online Shoppers Walk-Off Without Buying- Guess Why?

A recent study say, one of the biggest reasons why shoppers leave an online store without buying isn’t because of price. Perhaps, you don’t get what they really want. It is not one or two but many features that assure a GENUINE seal.

Where Do We Start?

It is said increasing sales and conversions means increasing traffic volumes, which fails in this digital era. Getting visitors to your online store is really only the first step in the conversion process.

The more you evaluate and optimize your entire shopping experience before implementing and optimizing promotions, starting from server performance to site design to product descriptions to checkout can have a tremendous impact on conversion rates.

Help Your Customers Find What They’re Looking For

Two easy ways to help your customers find the right products:

• Search: one of the best ways you can increase your conversion rate is improving your product search. Your search bar should be large enough so that it’s easily visible.

• Faceted Search: This help customer narrow their searches according to various products attributes, including category, size, color, etc

Merchandise and Sell That Product

There are three simply steps to achieve this

• Using quality images featuring zooming, detail views, and even video to give customers numerous ways to view the product

• Canned or pre-written product descriptions.

• Tailor product descriptions to your specific target audience.

Never Underestimate a Fast Loading Site

Shopping experience goes for nothing because of pages that are slow to load. It’s found nearly 25% of online shoppers abandon a page after 2 to 6 seconds of wait time.

• Enable caching (including query and full-page caching)

• Clean up any inactive CMS pages and remove out-of date promotions and products

• Limit the number of concurrent promotions, and disable any functionality if kept unused

Ensure Mobile Friendliness

If your customers are waiting for image-heavy pages to load or struggling to view pages optimized for desktop or laptop screens, count that person is no more your fan. Images should be optimized for mobile so that they load quickly

• One way to optimize your site for mobile is to automatically detect mobile browsers and display a mobile-optimized version of your site.

• Another solution is to create a separate mobile app for your store that helps customers locate products more quickly, without affecting the speedy payment and checkout.

Want to maximise your success? Magento Enterprise Edition gives you the tools you need to take complete control of your online channel.

Why Say Future Lies in Mobile Commerce: 5 Intense Reasons

Both online and offline retailers are shifting their businesses from native web to mobile web. A recent studies say 85.9 million Americans aged 18 or elder shop online from a mobile web browser or an application running on android, iOS or other operating systems. Guess what? Mobile payments totalled $235.4 billion worldwide last year alone. This isn’t.

Here are a few awakening pointers that would assure a safe run with your Mobile Ecommerce business in the future.

Small and Mid-Size Retailers Can Make Higher Traffic

Apple had almost covered 30 million mobile visitors so far and the number keeps going up. Doing some kind of mobile optimization of your websites makes sense that as mobile grow retailers too grow.

Economic Assurance In Future

Be it for branding or marketing for the future, it should directly help you in business development, eventually increasing profitability. A handy device can do that well but aware not to get lost in designing plans that are blind to the current reality. It requires thorough research.

Trending Future’s TV

Currently, mobile has become the TV, laptop and media to several millions will surely reach greater heights in coming years. The end result is using of automated content recognition, TV ad detection applications, TV messaging or similar other latest technology.

Stay Ahead Of Your Competitors

Mobilizing your sites before your competitors will attract your customers and help you stay ahead of them. Those websites taking long time to load eventually leads customers to neglect the idea of making a purchase. A few includes: banking, ecommerce, car and electronics manufacturers.

Discounts and coupons

This is one of the smartest ways to pulling in more customers. Now that people come to know these discounts on email/ TV ad, it won’t be taking too long to reach the mobile website panels. A new discount coupon mobile apps or a pick and pay concept are also chances to integrate mobile sites with some kind of mobile special offers or coupon third party aggregators.

Summing up, if you are best aware of how consumers are engaging in mobile shopping DON’T WAIT. Make a steadfast move and design according to their strategies.

5 Security Vulnerabilities in ASP.NET Application Development

Various sensitive websites and web applications like internet banking sites, government websites and more are built using ASP.NET platform. This is one reason why this solid platform requires high security and robust planning. But then, not all the websites or applications manage to drive the same level of security.

Without considering security assessment might lead to non compliance and may come under security threats. So, how to strengthen it? Given below are a few guidelines to help you mitigate the security risks while reducing the unauthorized activities within an application.

1. Do prevent jack attack.

Means, with the help of the click jack technique it is possible to hijack by any other website.  It will cause the malicious website to load the actual website page in its HTML Iframe and put the actual website in the background with transparency set to false

2. Restrict Vulnerable HTTP method.

The “OPTIONS” HTTP method when enabled uses foot printing or profiling the application or server. Use UrlScan tool to help prevent running malicious code requests that come to IIS which could cause threats.

3. Always encrypt connection string in web.config file.

Recommended to keep a clear and plain connection string within a web.config file without which a lot of risk and consequences are involved.

4. Display A Custom Error Page

Enable custom error page in web.config file as it can help the users to understand the semantics of your code and flow.

5. Don’t forget to pass a secure cookie.

Set SECURE flag on all the cookies this way it is easier to prevent from being sent to the HTTP traffic. It will inform the users’ browser to send back this cookie over SSL-secure HTTPS connections thus assuring complete safety.

All these above mentioned good practices are to be incorporated during ASP.NET development. Have you ever faced security issues in your web application? Give a thought it as the earliest.

Signing a contract with a Magento development company?

In today’s competitive market, choosing ecommerce website model has become quite challenging to survive and make profits from a business. However, many businesses have sighted relief. It can reach to a wide market segment at considerably low investments through online portals representing their organisation and products on their behalf.

The online store is the gateway for you to reach out millions of potential customers spread across the globe. It is important for you to have a mutual agreement that could help you in the critical situation during the development of your Magento online store.

In this post, we’re going to explore a few aspects that everyone should keep in mind while signing a contract with a Magento development company.

Things to Observe When Hiring a Magento Web Development Company

Whenever approaching to any Magento development company, make sure you have total control over your eCommerce website including screens, graphics, domain names, content, source code and more. Also, recommended with a “Work for Hire” as per the Copyright Act and the rights in and to the online store are held by you only.

It is possible that the Magento development company utilize programming or code that has been owned by them. In such scenario, the company may often show unwillingness to allow you to assume ownership or control of such code, which would be quite an unfair. Therefore, it is important that you acknowledge that any type of pre-programming or code will be owned by the developer or company.

Are you planning to use third-party contents? If your service provider is not providing you this service, it will be your responsibility. Ensure you ask the firm for its source of content and give you a warranty that they can convey to you the rights required to publish the content online.

Websites are prone to have errors or bugs, such as failed link, broken links, 404 and more. Therefore, you should clearly mention in the contract that it will be the responsibility of the Magento development company to look into such issues which includes the timeframe for such corrections. Many firms often provide a limited period of warranty for their work. In such scenario, having the terms mentioned within a contract would help you a lot to get your work done within a specific period of time.

All the above mentioned points are sure to help you find the right partners to work with. 

PHP MySQL Development Services- Why Business Love This Way

The websites has become an integral part for businesses and development of robust and dynamic websites or web applications using the most powerful tool PHP MYSQL is highly preferred. But, why? Simple! When combined PHP- the server side programming language and MYSQL- an open source relational database management system together, it delivers highly unique solutions.

More than that, here are some of the advantages of PHP MYSQL Web Development to give enough reasons for the selection.

1.       Server Side Scripting Language: PHP helps you create dynamic pages with customized features meanwhile providing a user-friendly and interactive website or web application. This totally enhances a flexible user-engagement.

2.       Ease of Use: Not only that its learning curve is easy as compared to the other programming languages but its syntax can easily be parsed. Its stability is sure to solve many problems with ease.

3.       HTML Embedded Codes: PHP is a cross-platform compatible language and its ability to decode HTML is un-doubtfully a plus point and there is no need to have separate coding for PHP. A few more advantages that follow:

·         Easily be incorporated into a code generated by WYSIWYG editors

·         Cost effective while increasing the efficiency of the websites or web applications

·         No need to rewrite every line of HTML in a programming language

4.       Ideal for Ecommerce Development: Highly customisable because of which it is easily integrated for ecommerce development as per the business specific needs of the clients.

5.       Cost effective: Very cost-effective and never cost an extra dime after developing the website as it has got free license.  It is worth knowing that Apache/PHP/MYSQL combo runs perfectly well on a low cost, low end hardware that you can ever imagine for ISS/ASP/SQL Server

10 Point Checklist to an Effective Conversion Rate Optimization

Have you ever taken this resolution? “I will make my website better.” Yes, it’s seen at the top of many others whiteboard too. The problem is how do you know where to start when jumping into optimization? However, the issue is quite a tricky-tactic, doing it well requires a variety of steps.

In this article, we have broken down our approach into a few parts of developing a successful conversion rate optimization program and the positive impact it can have on your website performance.

Before you can optimize, you need to understand two things.

ü  Firstly, optimization is about getting more of the right kind of customers. Getting more leads doesn't do you any good if the people you're acquiring aren’t the right audience. You need to focus on optimizing as a way to find more customers who will love your product and help you grow by spreading the word.

ü  Secondly, you have to understand the fundamentals: how does your product serve your users that they can't live without? What's the main thing they come to do at your site? Once you know what they're coming for, you can optimize around getting your site visitors to their must-have experience as quickly as possible.

Checklist to Getting Started With Conversion Rate Optimization

1.       Does it have a clear call to action on every page?

2.       Do you have Google Analytics JavaScrip code installed on every page?

3.       Is the Contact number visible on every page?

4.       Is it possible to compress the number of checkout steps?

5.       How many reviews/ customer testimonials are on every product page?

6.       Is there any  “live chat” feature available for visitors with customer service in real-time?

7.       Do you have a form for a “soft conversion” on every page?

8.       Are the goals configured to analyze the checkout funnel in Google Analytics?

9.       do you have AdWords traffic segmented in Google Analytics for PPC?

10.   Do you have IP Address filters configured to segregate internal traffic to the website?

Get started from the basics. Improving the conversion rate of your website is one of the easiest things you can do to boost incremental sales. 

Drupal’s SEO Benefits for Global Businesses- in and out Secrets

In early days, it was easier to achieve high rankings in search engines just by building or buying links from low quality sites. With the recent updates the Panda and Penguin namely, the SEO environment has changed significantly. It requires a more holistic approach which not only focuses on quality content but requires a technical perfection.

One solution is Drupal Content Management System- the perfect fit that is flexible enough to become a SEO-perfect platform. Let’s take a look at how global businesses that are targeting multiple languages can optimize their Drupal websites and gain the advantages of great search engine rankings.

Drupal’s SEO Benefits for Global Businesses

Setting up a Default Language

This is a very important setting for your website. Decide which will be your default language and make sure it matches your business needs (audience)

Multi Language Translators

Be sure that the translations are perfect when targeting multiple languages and multiple locations for online store. Many a times, owners prefer for the automated translation available free of cost. Bear in mind, not only they generate poor quality content but eventually don’t add any value to your website content. Don’t worry. Drupal plug-ins resolves this.

Use Images with Text or Cultural References

Usage of localized images means each translation of your website should have a separate customized image. Means, you cannot separate SEO from Drupal web development or design. It has to be built in the site, right from the beginning.

Domain Names

If you have a multiple language site, it is important to have different domain names. Thanks to Drupal for supporting this feature. Localized domain names could mean good marketing opportunities for you. Plus, use Drupal modules development or a completely new website for each language translation.

Over all, multiple language support is a very strong feature of Drupal and using it right with these SEO points will help you at the time of development itself to avoid rework and re-configurations.