Thursday 13 March 2014

What’s The Roadmap to Build a Trustworthy Online Store?





Website has become the first point of contact for any organization these days. And it is estimated that it takes only a 15 seconds for a typical website visitor to determine whether to stay. This is why most of the online businesses turn their focus towards customer loyalty.

This article portrays a few insightful feeds on how Ecommerce Web Development companies work together to withstand their customer’s loyalty.


Growing Efforts to Increase Customer Trustworthy

In general companies offer various discounts, create social media contests, and advertise their brand to grow in business, but rather building a trustworthy website can help reach this goal easily.

Having said that, to achieve this, we’ll go through some techniques that you can implement to ensure visitor security.

Aesthetically Pleasing Web Design: To make your site seem more trustworthy at first glance, as mentioned earlier, only Professional Web Designers can do that.

• It shows that you’ve spent time and money on it, instilling trust.

• Plus, some domain extensions are more trusted than others. For example, in a report by McAfee, .COM and .NET ranked as the riskiest domain extensions worldwide.

SSL Certificate: It is a mere misunderstanding that one needs SSL (Secure Socket Layer) certificate if only there is payment transaction. But the fact is,


• Acquiring for your eCommerce website is the most important way to show the legitimacy of your business.

• You need a SSL certificate if you collect ANY information from your customers/visitors as in like email addresses, phone number or names and want to ensure that data remains safe.


Social Media: Directly related to engaging with your customers, social media can become your best or worst friend.

• It can quickly sway consumer sentiment about your brand.

• Company social media profiles should always be open to the public to encourage engagement but be careful on what you post and how you respond to customers. One mistake or inappropriate comment can quickly send you into damage control and damage any relationships you have with your customers.

Do you know other ways to make a site seem more trustworthy at first glance? Cool, and then share them in a comment.

Tuesday 11 March 2014

Why Online Business Owners Say Yes To Open Source

If you decide to build an online store for your business, it's very important to be clear about your objectives from the start and strategize around them.

So, in this post we shall discuss on various reasons that insist retailers to consider Open Source Web Development seriously.


Keeps Costs Down
 
No matter what size the organization is, cost savings is a big part of open source's allure. Be it using Drupal for Website Development or Magento for shopping carts, Enterprises have always customized packaged software such as ERP applications but then, now ”Nail It: open source customization is less expensive”.



Helps In Dynamic Presentation

Using open source products in website development helps the developers at great extent.

• Encourages the dynamic presentation of the content as well as modification and integration of new features to the websites

• Using open source frameworks like Magento for Ecommerce Website Development makes it more interactive, and offers great user interface, strong administrative rights and smooth functionality.

• Its adaptability factor provides innovative products allowing business environment and developers to enjoy more flexibility.

Improves Quality


If code is flawed, the developer community can identify and address the problem quickly. Considering banking sectors, it integrates open-source components into custom-developed applications on a regular basis ensuring that they're appropriate for use within the bank's development environment.

Delivers Business Agility

Business agility is the ability to react to marketplace demands quickly. And, Open source provides this to web developers and businesses alike by speeding up the pace of software development. Say for instance, companies that use open software code aren't tied to vendors' timelines for commercial application upgrades. This is one reason why healthcare providers are increasingly involved in web application development that it's now serving customers who have higher expectations for frequent updates.

Thursday 6 March 2014

Smart Strategies To Selling Your Products Online


Nowadays, as more and more people explore to buy/sell online, obviously ecommerce websites are a great way to make extra money or to expand on sales and reach a broader market.

This article helps you get started selling products online and to ensure the success of your online store.


 

What Are You Going To Sell
 




These days, you have a number of options to look at, starting from

• Online training material or interactive courses

• Handmade arts and crafts

• Downloadable Products

• Complete ecommerce website with a Shopping Cart Development process to atomise invoicing, packing slips, and an up-datable inventory.



Is Your Website People-Friendly?


Your customers need to be able to find information on your website quickly with no confusion during navigation. Over complicated website navigation can lead to more Shopping Cart Abandonment. Why don’t think about categorising your products for them to easily locate it? Plus, during ecommerce website development, try to avoid copying and pasting across pages as search engines disregards duplicate content and this can result in reduced SEO.

 

Marketing Your Online Store

It is often assumed that when you launch an online store, People just walk in to your website and start buying products.  Unfortunately things don't always tend to work that way. Infact, your ecommerce website requires strategic marketing to reach your target groups. To add a few,

 

• Search Engine Marketing (SEM) such as Google Adwords (pay-per-click advertising) to drive more targeted traffic to your website.

• Customer testimonials on your website with respect to buying products from your business can be a great way to encourage word of mouth sales.

• Coupons or vouchers to encourage sales

• Online marketing as in like building back links to your website from other relevant websites to encourage traffic to your website.

• Social media networking through a blog or through socializing from Facebook and twitter to keep customers up-to-date and notified of any special offers, new products etc

• Offline marketing that includes posters, brochures, flyers, letter-box mail outs to get your business known.

Go ahead to hire the finest Ecommerce Web Development Company and grab the maximum opportunities to take your business at the top-level.

Wednesday 5 March 2014

Joomla Website Development Emerges As Global Business Solution


Joomla is a piece of open source software that installs a state of the art website content management system. Joomla is now the world's most popular website software and with good reason. This particular Ecommerce Solution tailors to comply with your business objectives, organizational structure and long-term goals.

This post gives you a crystal clear reason of why you need to choose Joomla as your CMS partner for next web development project.



Various Outsourcing Joomla Web Development Services

• Custom Joomla Web Development

• Joomla Template Design & Development

• Joomla CMS Development

• Custom Joomla Modules Development

• Joomla Template Integration

• Joomla Theme Customization

• Custom Joomla Components Development

• Joomla Portal Development

• Joomla Website Maintenance & Support


Having Said This, Let’s Have A Look At A Few Sectors Where Joomla CMS

Joomla For Rental Property Portal:  It is robust, scalable, user friendly portal that showcases detailed information about the property, facilities available within and photographs of houses available for rent along the Gulf Shores of USA. Alongside, the latest weather reports, flight information including airport delays and pollen reports to encourage visitors plan their vacations accordingly.

Joomla For Gift Card Shopping Cart Portal: If you are likely to develop a shopping cart portal, Joomla Development / Joomla ecommerce solution offers a quick and easy to navigate ultimately offering a satisfying online shopping experience. The developers integrate the shopping cart with PayPal for a safe and hassle free online shopping experience.

Joomla For Engineering Products Supplier: Create a user friendly corporate portal that would allow you to showcase their premium quality engineering products and commercial, industrial and consumer related service. Its easy-to-use interface allows the client to create, update, customise and publish content easily and periodically as and when required besides allowing the users to download user guides and Material Safety Data Sheet (MSDS) documents of various engineering products.

So, unlock the Potential of Your Business with Joomla Website Development Services at Openwave Computing Services. We have successfully developed hundreds of website and web applications using this process.

Monday 3 March 2014

Ready-Made Vs. Custom Ecommerce Templates- What’s Merchant-Choice?

Online merchants, in recent times, look so confused when developing their online store-front as in choosing between readymade and custom Ecommerce Template Development as both options are different in functions and outcomes.

Even though choosing a readymade Ecommerce Solution brings limitations and fails to delivers unique solution while custom solution is a step ahead in functionality and proves affordable too, here is the proof of it.
  

Pros And Cons Of Pre-Made Ecommerce Template

Pre-made Ecommerce Templates are available at affordable rates at high cost, usually under $100. One advantage is its future-proofing and the large/active community offers regular updates, and good support for customizing and troubleshooting after Ecommerce Web Development process.

Coming to the disadvantage, there are many questions arises when choosing pre-made ecommerce templates like: how is their support? Is the code clean? Does it support optional best practices ecommerce development?

Pros And Cons Of Custom Ecommerce Template

One of the most excellent advantages of custom templates is that you are the admin or company to sport that theme online. Amidst the millions of templates online, it is right to be different from others by taking advantage of custom ecommerce template. One more advantages is its custom functionality that takes help from developers to succeed in your exact areas.

The biggest disadvantage of adopting custom theme is its high cost depending on the size, type and functionality of your theme. The only thing to remember is that whether your custom theme comes with future updates, bug fixes, etc or your ecommerce developers address you about such things.

To sum up, it doesn’t matter what kind of template you are choosing for your Ecommerce Website Development. Instead, prior your requirements first and then decide proper alternative for your business.

Openwave Computing Services, a reputed Web Development Company, NYC is a gateway to build most unique web solutions opening from simple production websites to more obscure ecommerce solutions, web-based applications, Content Management Systems, etc.

Thursday 27 February 2014

The Two Sides: Responsive Web Design vs. Mobile Website

Mobile optimization is becoming more and trendier in Ecommerce Shopping Cart Development and so what could be the best way to go mobile? Well, here’s the answer.

Any one of these mobile optimization methods should best suit your particular business

1. Responsive Web Design

2. Mobile Website

  
But to have a clear picture, here are the pros and cons of each of them.


Responsive Web Design

This method allows you to have a single website that automatically fits the screen size of the device on which it is being viewed.

 


The Pros:

• A single URL makes sure your users will find you on mobile devices without having to worry about redirects and slow connections.

• Easy SEO lets you create specific content for mobile devices, while you still enjoy the benefits of your desktop website SEO on mobile devices.

• Not much effort required for marketing department to promote your website on mobile.

The Cons:

• At times having single website for all devices may be easy for you, but not always for your users.

• As Responsive Web Design is a relatively new technology, but not all browsers will load the shopping cart fast.



 
Mobile Website

A mobile website is designed specifically for smart phones considering all the limitations and opportunities of the platform say the small screen size, interaction methods (touch) and limited connection speed (2G/3G).

 


The Pros:

• A website that is specifically optimized for mobile devices will have a good ground to create a beautiful and usable UX.

• Your website will load fast and easily on mobile platforms.

• Search engines tend to provide good UX nearly as much as you do making way for better search results and chance to rank.

The Cons

• Building a mobile website is not a cheap option as compared to responsive web design.

• Your customer has to remember at least two URLs, otherwise be redirected to the mobile website, which takes several seconds. This requires additional SEO work as well.

So Which Solution Is The Best? Simple! Consider your business needs and the budget you are willing to allocate for the project.

Hire Openwave Computing Services for your Mobile Websites/website design needs.  For Project Related Enquiries, Contact Us on (212)209-1537.

Thursday 20 February 2014

Responsive Web Design The Best Option For New Online Store Owners

People are often curious to know what a Responsive Web Design is and how important it is to enhance web browsing experience. It is a web design style that responds to the device of the user (desktop, mobile phone or tablet) and automatically changes the layout of a website to suit the screen size, orientation, resolution, platform, and other elements of that device. 

Read On To Learn More About The Importance Of Responsive Web Design.

Why Responsive Design Is Important

Any website that is designed with Responsive Web Design acclimatizes the layout in accordance to the fluid and grids that are proportioned based. Instead of two or three separate links, it offers one URL with JavaScript, CSS, and CSS3 coding for the creation of flexible web designs for any device size. Since they render the CSS to become compatible on a variety of devices, the base of viewing size depends on the device used for browsing through the internet.

Benefits Of Responsive Web Design
• The Fluid Design:  Since it makes your entire website fluid, the responsive web design is most beneficial, which means that the content easily and automatically resizes no matter what device or screen resolution the user has.

• Easy Management:  Responsive web design accommodates to all devices thus improving the user experience at the same time eliminating scrolling and resizing to enhance readability.  One of its key advantages is that its single SEO campaign is far logical and efficient than managing multiple websites. A better user experience encourages visitors to stay on your website and become customers.

• Cost-Effectiveness:  Considered as a more economical option, maintaining a responsive website is far better than supporting both a desktop and mobile version of your website. It also improves SEO for digital marketing, ultimately increasing ROI.

Google recommends responsive web designs.  If you surely think all these efforts can make your website are more appealing and informative, hire Openwave Computing Services for your web design needs. We offer an individualized and comprehensive approach to website design that goes far beyond the typical graphics and technology and make sure you deserve the high search engine rankings.