Should You Build a Mobile Friendly Site? But How

Of the 2.1 billion mobile web users in the world, 60% of them use it for shopping purpose, every day. This infact tells that you better be sure you are providing a good mobile experience. With options like Responsive Web Design, mobile app or a simple mobile site, figuring out how to optimize your site might seem confusing.

The right mobile solution for your ecommerce website depends on how your audience look at it. With that in mind, here are guidelines to help you decide on whether to build a separate mobile version or update your Ecommerce Website Design to a responsive.

Pros and Cons of Mobile Site

Basically a scaled-down version of your main website, a mobile website (.domain.com) works by redirecting smartphone and tablet users to the mobile version of your site.

• Dedicated images designed for a small screen will provide better results for the mobile visitor, letting more conversions.

• Uses modern front-end technologies like HTML5 web development without the need to code for backward compatibility with older desktop browsers. Thus enhancing the user experience and cut down on maintenance costs.

• Since the work is done on the server, mobile sites are almost always faster and better designed for small screens.

However, The Drawbacks Are:

• Spreading your content across two domains dilutes the SEO “juice” from both sites thus lessens organic traffic.

• Occasional redesigning your ecommerce website is a must but any errors can create a bad user experience.

So...What’s up With Responsive Design?

It doesn’t matter whether your customers are using a smartphone, tablet, laptop or desktop- a responsive Ecommerce Shopping Cart can adjust to fit any screen size.

• With one website, it is easier to pull organic traffic for SEO purpose.

• Since the content simply adjusts to fit the size a responsive design will be compatible with the latest smartphone and tablet models. This guarantees a great user experience.

• Unlike mobile site there is no need to update every time which help you save on website maintenance services too.

Cons

• Compared to mobile site, designing a responsive ecommerce site is bit expensive.

Summing up, as you begin to think about how you might mobile-optimize your ecommerce site, be focussed on “target audience” and decide.

Choosing An SEO Friendly Ecommerce Platform- What Should You Look For?

When choosing an Ecommerce Solution for your online store, it is very necessary to consider SEO features as it drives leads and store location or the sale or conversion. With launched Google’s Panda Update reminds you must have a professionally designed website that has easy navigation for visitors and appealing looks.

The best way to incorporate search engine optimization is remembering three key words during website development:

• Usability,

• Target audience, and

• Business niche

Various Striking Features Of SEO

Given below are a few aspects your web developers should concentrate on when building a ecommerce website or redesigning it.

Page Title Control: One of the most important SEO elements on a page is Page Title. Platforms like Magento Ecommerce allow editing of product page titles and category page titles.

Image Source: videonwebsolutions.com

301 Redirects: Choosing the right platform means the one that allows you to set up 301 redirects. Why because at times, ecommerce sites will need to delete a few pages as products are discontinued or categories been changed- be it any of these scenarios, 301 redirects will allow you to redirect the link juice and visitors from the deleted page to a new page.

Navigation Structure: Everybody, including search engines look for an easy way to move around your ecommerce website. Here’s a navigation structure that meets these SEO criteria:

• Website don’t require Flash or JavaScript to control navigation

• Ensure Primary navigation links to be text and not images ( Search Engines don’t identify images)

• Avoid Duplicate and superfluous links, and

• Individual link level to edit navigation menus

Robots Meta Tag: To keep specific pages from appearing in Google search results the robots no index Meta tag is the preferred solution. So, opt for any ecommerce solution that allows you to set individual pages to display the no index Meta tag.

Custom Landing Pages: Creating a custom landing pages let web developers to target more on keywords and to custom-tailor pages to reach specific market groups.

Blog: Content marketing, as per Google, is an effective strategy for building back-links, or rather an essential tool in the SEO’s arsenal.

If you keen on developing a SEO Friendly website where the content is driven from the Database with a Content Management System- give a thought to ASP.NET 2.0 Website Development.

Ecommerce Web Development: What Should You Consider Before Going Responsive

 

Responsive Web Design or RWD approach in ecommerce web development is a “device-agnostic” approach that justifies it to be customer-centric. A recent survey shows with this, user engagement is higher than ever. It has bounced from a whopping 72.43% down to 19.3%, unique visits increasing by 37.58% and the average visit duration going up by a staggering 69.76%.

This end results is enough to convey how an ecommerce web development company satisfies not only ‘mobile strategy’, but also ‘web strategy’. Listed below are some influential factors you might want to think about when deciding will your Magento store “go responsive”.

Before Deciding To Go Responsive, Remember...

There are a number of reasons to cheer for responsive approach and here’s what you need to do before inducing it in your Shopping Cart Development.

• Enable your customers to have a good mobile experience of your site.

• Promise yourself to give your customers the best possible user experience, regardless of his platform and resolution.

• Developing a responsive Magento store means, you are saying a big “yes!” for easier upgradeability.

• Should be easier and more efficient for Google to crawl, index, and organize content.

• RWD site don’t require separate campaigns and versions (desktop+mobile) of your store but one SEO strategy.

The only drawback is that RWD is tricky to implement as it requires a sophisticated commitment and understanding. But, with a good sum of time, experience and skills no doubts it can help improve your business dramatically.

Summing up, the success of any site is driven not only by Ecommerce Website Design and Development but the way it is delivered and marketed. Although the responsive website is more expensive and complicated to build, it yet saves management costs and administration time.

Why Should One Choose ASP.Net for Ecommerce Web Development

 

Everybody under the sun needs to expand their commerce in all probable solutions.  However, an in-depth look at some productive ecommerce websites will reveal the conceptual differences which can be typical in a profitable ecommerce website.

It Sticks To Following Certain Principles:

• Should offer a pleasant experience throughout his online shopping.

• Should provide sufficient and trustworthy information.

• Easy to use.

If you are upgrading your existing website or creating new website in .Net Web Development solution, Congrats! You have taken the right decision. Listed below are few its enthroned features.


Admirable Features Of ASP.NET

Constructing your website or web portal using this language will assure

• A complete security from unethical hacking attempts.

• Help you manage multiple applications and tools in your portals.

• High standard of content management and distribution assistance.

• Provide you some special features such as two-way communication apps and information exchange facilities.

• Comprehensive single entry point will be enough to access all other tools of your enterprise portal.

• Establish connection between multiple functions and integrate with your portal.

• Make use of WSRP (web services for remote portal) technology for integration of content by other portals.

• Can make changes in the look and feel of your web environment.

• When compared to other languages, a .Net Web Developer takes less time in coding. Means, less time spent less the charge.

• To establish an enterprise portal, ASP.NET provides enough freedom to use other languages with ASP.Net.

If you are serious about establishing online business then you must look for a professional Web Development Company, NYC rather than hiring some random person. Also, ensure the company has an in-house team of professionals- including developers, designers, copywriters and internet marketers.

The Top Most Popular 5 Open Source E-Commerce Solutions

Like many industries, the world of eCommerce is constantly evolving with new technologies and software. Compared to the global online sales of 2013, it is clear that this business market is expected to attracting 175 million people in the year 2016. But then, the tough time begins with the choice of a platform to leverage Ecommerce Website Development.

And, this post reveals a few of the most prolific ecommerce technologies of today, prioritizing high, medium and low.

Magneto

Magento is fast, sophisticated and sleek ecommerce solution that is chosen amidst 50,000 plus businesses around the world. Built using the Zend Framework with over 200,000 installations, companies such as Nike, Samsung, OfficeMax, the North Face, and Nespresso are among their clients list.

Why Choose Magento

• Stable and reliable structure.

• Contains all excellence features to enhance your online business: shopping cart development, catalogue management, navigation controls, one page checkout and administration functions.

• Compared to other open source platform, Magento Website Maintenance is high but more SEO friendly.

Open Cart

If you want to establish your own online business and lope it economically and smoothly, OpenCart is the proven choice.

Why Choose Open Cart

• Excellent usability as manage multiple store fronts under one admin.

• Supports any number of categories, products, various currencies.

• Easy to use, especially for beginner.

Zen Cart

Zen Cart is an online store management system that specifies in GNU General Public License, separated from OSCommerce. Anybody looking to have a simple store and doesn't care much about the look and setup can hire PHP Zen Cart developer from leading Web Development Company, NYC.

Why Choose Zen Cart

• Simple to handle, modify and install.

• Several helpful adapters available to develop.

OSCommerce

OSCommerce ecommerce solution is utilized by nearly 13,000 websites and considered to be one of the oldest open source platforms available in the market. Its 7,000 plus add-ons from the community can be downloaded and used for free while using PHP and MySQL on the backend.

Why Choose OSCommerce

• Comprehensive templates and add-ons from community members

• SEO-friendly, user-friendly and easy to modify.

Woo Commerce

Another WordPress e-commerce plugins, WooCommerce ecommerce solution features to be a great end product. While WordPress is a blogging platform, together with OsCommerce, curved into a tremendously powerful and modifiable CMS system with a large range of plugins that can transfer your site into an online shop.

Why Choose Woo Commerce

• Excellent Administration and Reporting Facilities.

• High Efficient Product Management System with additional Features for Marketing and Promotion.

• Perfect for small and medium online businesses though it might not seem the best solution for enterprise level stores.

There are lots of different ecommerce solutions out there- all with different usability and features. Before making a final decision, approach a reputed Ecommerce Web Development Company like Openwave Computing Services, who can help you empowering your online business.

Reasons Why PHP Development Services Are Increasingly Sought-After

Selecting a Content Management System (CMS) can be a complex task and no surprise organizations often run into pitfalls with processes and politics in the selection of the right one. If certain essential features are included, well your job is made a lot easier. To add a few,

The Most Important Features Of A CMS Platform

• First, make sure that your CMS is secured and safe from all possible risks

• Multi-Lingual Support feature to ensure it supports more languages than one in your business website

• Tagging to increase your website’s search ability

• Compatible with all devices to give you the freedom to be reached by the widest possible audience

• E-Shop & E-Catalogue to ensure feasibility

With the aim of tackling some of these issues, this post offers a one stop solution to develop meaningful business requirements- PHP website development.


The Rise Of PHP Development Services At A Glance

PHP has taken massive strides towards the empowerment of software applications thus raising the value chain efficiencies of web application development infrastructure of companies. Popular Content Management System like Drupal , Joomla CMS and Wordpress are a few examples of open-source technologies built on PHP.

Gaining massive popularity among the developer community, the PHP frameworks are being constantly reinvented and updated in order to meet the dynamic and ever-growing demands in the app development market. Its huge array of extensions and library scripts extend the functionality of the applications and take them above and beyond the initial roadmaps and expectations. These are naturally useful for making the exercise of PHP web application development a much more simpler and conducive one.

Outsourcing the PHP Development Services to an expert company, one such Openwave Computing Services, NYC brings massive cost benefits. Thanks to the growing communication channels of today, they provide the lucid view of the entire operation cycle through recurrent reporting procedures.

Optimizing E-Commerce Websites For SEO- Do’s And Don’ts

Simply listing hundreds or even thousands of products on their ecommerce website doesn’t bring success. But optimizing it for SEO does bring web traffic and global customers.
 
This post deals with some common SEO errors happening during Ecommerce Website Development.

Importance Of SEO On Product Page

Product Descriptions: Web developers sometime don’t even care about product descriptions in online gift stores (in the broad sense) and online clothing shops. The complete lack of a text description of the product brings down the chance of your online store on the top list of search engines. 

Keep the following things in mind for better SEO.

• Quality descriptive content to help customers makes purchasing decisions.

• Unique content to help search engines find you easily.

• Testing the description word count helps purchase conversion. Well, “Too Much Of Anything Is Good For Nothing”.

It’s better to keep your SEO in good standing than letting it suffer from poorly optimized product pages or a spam-looking content strategy.

Importance Of Product Reviews

If you see, in Shopping Cart Development it is easier for review pages to reach the top of search results than selling pages. These days nobody make a purchase without reading the reviews because that’s the only trusted way to understand the product better.

In precise, product reviews from customers is:

• Creating unique content for your online store is hard but worthy. Product reviews solve this problem!

• Keeping the product page “living” help to bring the search engines back more often. The more you update your site more frequently, the better it is for your overall SEO efforts.

Other than this, creating unique titles, speaking urls, more usability make your online store convenient and useful for customers in order to achieve its respect.


Do You Think Your Online Store Is Optimised To Search Engines? Or you wanted to check it out. 

Approach a reputed Ecommerce Web Development Company like Openwave Computing Services, NYC to understand better SEO aspects. Having served more than a decade, the team knows every nooks and corner of it. A smart way for starters!